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Table Of Contents

ACKNOWLEDGEMENTS
How to make brilliant stuff that people love and make big money out of it
Introduction
Three Steps to Success
In Search of Pleasure
Pleasure
The Four Pleasures: A Framework for Considering Pleasure with Products
Need Pleasures and Pleasures of Appreciation
Understanding people
Understand People Holistically
Case Study Part 1 – Leigh Francis
Understand what people want
Product Benefits
Physio-pleasure
Socio-pleasure
Psycho-pleasure
Ideo-pleasure
Case Study Part 2 – Product Benefits
Delivering what people want
Properties of Products and Services
Case Study Part 3 – Delivering Product Benefits
Getting it right
The Three Steps
Design for the Persona
Think Big
Pitfall 1: Cost-benefit Approaches
Pitfall 2: Art Design
Pitfall 3: Commercial Darwinism
Pitfall 4: Fragmentation of the Decision Process
Research the Persona
Check Your Assumptions
Make Professional Judgements
Skill and Tactics
Go for It!
BIBLIOGRAPHY
P. 1
How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

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Published by Wiley
This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.
This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.

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Publish date: Oct 25, 2002
Added to Scribd: Nov 27, 2012
Copyright:Traditional Copyright: All rights reservedISBN:9780470856437
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