Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
    How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
    How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
    Ebook102 pages1 hour

    How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

    By Patrick W. Jordan

    ()

    Read preview

    About this ebook

    This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.
    LanguageEnglish
    PublisherWiley
    Release dateMar 28, 2003
    ISBN9780470856437
    How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

    Related to How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

    Related ebooks

    Related podcast episodes

    Related articles

    • Article

      Q&A

      Jan 1, 2024

      Think about a start-up, but at scale. An archetypal tech start-up is an egalitarian band of people on a mission. It’s not terribly hierarchical — people do whatever needs to be done, but they’re all pointed in the same direction. They keep iterating

      5 min read

    • Article

      The Four Toxic Symptoms Of Success

      Feb 4, 2019

      The Four Toxic Symptoms Of Success
      7 min read

    • Article

      Smart Spending

      Feb 2, 2022

      Smart Spending
      6 min read

    • Article

      Organic Market Snapshot

      Dec 15, 2019

      Organic Market Snapshot
      1 min read

    • Article

      Diversity And Adversity

      Apr 22, 2019

      Welcome to our May issue – one that deserves to be branded the ‘diversity issue’ because we really do have a diverse selection of stories for you this month. Standouts include our inspiration piece on Grounded’s Ben Grant and Josh Kempton – who are o

      1 min read

    • Article

      Embracing Designed Complexity

      Aug 12, 2018

      Sérgio Brodsky is an internationally experienced brand marketing professional and scholar of The Marketing Academy. Having worked for the world’s leading strategic communications agencies, he is a proven thought-leader, regularly being published and

      4 min read

    • Article

      Rob Cooke

      Dec 1, 2023

      Rob Cooke
      2 min read

    • Article

      Relighting The Fuse

      Mar 19, 2020

      Relighting The Fuse
      5 min read

    • Article

      Kevin Shaw

      May 4, 2022

      Kevin Shaw
      2 min read

    • Article

      Bringing Big Ideas to Life

      Jan 1, 2020

      ON A RAINY DAY IN NEW YORK CITY, Travis Kalanick and Garrett Camp couldn’t get a cab. They quickly realized that trying to get a taxi in the rain was a horrible experience. The duo went on to found Uber, which became one of the most successful unicor

      12 min read

    • Article

      Questions for David Robertson, Innovation Expert, The Wharton School

      Jan 1, 2018

      There are two widely-recognized routes to innovation: incremental improvement and revolutionary disruption. Describe what you call ‘The Third Way’. These two traditional types of innovation are still really important: We should always be thinking abo

      6 min read

    • Article

      Industry Insights

      Jun 9, 2021

      Industry Insights
      5 min read

    • Article

      Tales Of Grass Roots Resilience

      Oct 28, 2020

      Tales Of Grass Roots Resilience
      7 min read

    • Article

      Traded Value

      Feb 22, 2018

      Traded Value
      3 min read

    • Article

      Big Dreams

      Aug 12, 2021

      Big Dreams
      5 min read

    • Article

      Recognise The Goal

      Feb 5, 2021

      On the morning of 12 December, 2020, Simon Sinek’s TED Talk How Great Leaders Inspire Action had 52,852,152 views on YouTube. At the end of the day, it had two more because I watched it twice. I actually watch it every few months. I crave it like I c

      2 min read

    • Article

      Yorkshire Farmer/contractor, Nigel Thornborrow: Ignorance Is Bliss

      Sep 22, 2023

      How clever do you consider yourself? Perhaps not the easiest question to answer as there are varied measures of intelligence, including IQ tests to plain old common sense. Then there is the thorny issue of giving an honest self-assessment — holding a

      2 min read

    • Article

      Dominic Farnsworth MW

      Jul 6, 2022

      Dominic Farnsworth MW
      2 min read

    • Article

      The Challenger Challenge

      Mar 23, 2023

      The Challenger Challenge
      4 min read

    • Article

      Going Above and Beyond

      Apr 30, 2020

      Going Above and Beyond
      9 min read

    • Article

      Smart Spending

      Feb 24, 2021

      Smart Spending
      6 min read

    • Article

      Lucky You!

      Apr 14, 2024

      Lucky You!
      3 min read

    Related categories

    Reviews for How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It - Patrick W. Jordan

      Enjoying the preview?
      Page 1 of 1