of Drucker's illustrations and apply them practically to show how they can beused to a modern marketing benefit.
Paul Houghton, a Principle Lecturer in Leeds Metropolitan‟s Faculty of Business and Law, said: “It is a great pleasure for Leeds Met to have John
Peters visit to give this important lecture. Being innovative and creative has
probably never been as important as it is in today‟s society and marketing is a
tool that is used in virtually every walk of life in all ranges of professions andbusinesses. The session will be both inspiring and informative
giving theaudience a real insight into how marketing can benefit businesses of all
The event is free, but places are available on a first come, first served basis.To book your place at this event please email firstname.lastname@example.org
For further details please contact Julia Williams in the Communications teamat Leeds Met on 0113 812 5978 or email email@example.com
Notes for editors:
Leeds Metropolitan University has more than 27,000 students andaround 3,000 staff.
The Vice Chancellor of Leeds Metropolitan University is Professor Susan Price and the Chair of the Board is Lord Woolmer of Leeds.
Leeds Metropolitan‟s four faculties are: Arts, Environment and
Technology, Business & Law, Health and Social Sciences, andCarnegie.
Leeds Metropolitan‟s heritage can be traced back to the founding of the
Mechanics Institute in Leeds in 1824.