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Real Coca-Cola Taste With Zero CaloriesOffers New Option For Cola Lovers
ATLANTA, March 21, 2005 – Coca-Cola North America today announced that it willintroduce Coca-Cola Zero, a new zero-calorie cola, in the United States in June.“Coca-Cola Zerois exactly what young adults told us they wanted – real Coca-Cola taste, zero calories and a new brand they can call their own,” said Dan Dillon, vice president, Diet Portfolio, Coca-Cola NorthAmerica . “Young people today do not want to compromise on flavor or calories and we think Coca-Cola Zero’s taste and personality will appeal to them.”Coca-Cola Zero will be supported by an extensive marketing campaign includingtelevision, radio, print, and out-of-home advertising, on-line activation, and sampling programs.“Coca-Cola Zero’s personality will be different than any of our other brands, and our marketingwill reflect that with some fresh ideas we haven’t tried before,” said Christine Holland, director of marketing, Coca-Cola Zero. Further details on marketing plans will be made available closer tothe introduction.For the curious who can’t wait until June for their first taste of Coca-Cola Zero, a specialCoca-Cola Zero sample pack will be listed on eBay, the World’s Online Marketplace, in earlyApril. All proceeds from the listing will be donated to charity. The sample pack will come withsix unique bottles of Coca-Cola Zero and limited edition Coca-Cola Zero-branded premiums. Thecharity auction marks the first time The Coca-Cola Company has offered any new product oneBay prior to launching it nationally. For further information on the charity auction visit theCoca-Cola Zero website at 
.Coca-Cola Zero will be sweetened with a blend of aspartame and acesulfame potassium(ace-k), and will be available in a broad range of package sizes. The launch of Coca-Cola Zerowill have no impact on Coca-Cola North America’s ongoing support for Diet Coke, America’s #1diet soft drink, as the target audiences are different.The launch of Coca-Cola Zero continues a year of innovation for Coca-Cola NorthAmerica, including a range of new product offerings across all beverage categories. Full Throttleenergy drink, Coca-Cola with Lime, and Dasani Lemon and Dasani Raspberry flavored watershave already been launched, with Diet Coke sweetened with Splenda as well as Coca-Cola Zeroslated for later this year, as well as new packaging for POWERade.The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's best-known brand, the Company markets four of the world's topfive soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other 
 
 beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees andsports drinks. Through the world's largest distribution system, consumers in more than 200countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day.
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QUESTION.1.The main idea of the last paragraph is.........a.
The Coca-Cola Company is four of the world's top five soft drink brands,
 b. M
ore than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day.
c.
The Coca-Cola Company is the world's largest beverage company.d. The Coca-Cola, recognized as the world's best-known brand.e. The Coca-Cola Company launches their new sophisticated product2. “Young people today do not want to compromise on flavor or calories and we think CocaCola Zero’s taste and personality will appeal to them.”the word them refers to ......................a. The Coca-Cola Company b. North America inhabitantsc. The Coca-Cola new productd. Young peoplee. Coca-cola Zero3. The synonym of the word
beverage
from the last paragraph is .......a. main courseb. appetizer c. a drink d. energizer e. brands
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