L
ANCE
W
EATHERBY
Atlanta, Georgia
(404) 808-7219
lance@weatherby.net
E
XECUTIVE
S
UMMARY
Entrepreneurial senior executive with a passion for building customer-focused technology companies anda proven record of achievement. Skilled at defining strategic direction, building teams, and executing toexceed business objectives in the face of rapidly changing conditions. Areas of expertise include:
Strategic Planning Product Development & ManagementP&L Management Mergers & AcquisitionsBrand Building Business DevelopmentCustomer Acquisition Marketing Recruitment & Team Development
P
ROFESSIONAL
E
XPERIENCE
A
DVANCED
T
ECHNOLOGY
D
EVELOPMENT
C
ENTER
—
Atlanta, GA 2006–Present
Georgia Tech’s nationally recognized technology accelerator.
Startup Catalyst
Build high potential startup technology companies by collaborating with entrepreneurs in developingstrategic business plans, building teams, raising capital and implementing go to market plans.
▪
Developed and implemented outreach effort that increased number of applicants by 71%.
▪
Enhanced ATDC’s reputation in the technology community by spearheading new programs such asBarCamp, Meet the VC, and Startup Weekend that engaged a new generation of entrepreneurs.
▪
Created and implemented ATDC’s social media programs, and manage all ATDC Web properties.
T
HE
E
NFUSE
G
ROUP
—
Atlanta, GA 2004–Present
A strategic consulting firm.
President/Founder
Provide corporate strategy, marketing, and business development consulting services to emergingtechnology companies that need expertise to grow their business.
▪
Developed proposal for PurDigital Media which resulted in $4.8 million contract award from GeorgiaState University, growing the company’s business over 25%. Managed contract operationalimplementation.
▪
Created corporate repositioning strategy and messaging for Rhysome, Inc., to effectively situate thecompany for venture capital fund raising and sales growth.
▪
Served as interim Vice President of Marketing and created a comprehensive revenue model andmarketing plan for Premiere Global Services’ eMarketing business unit.
C
IPHERTRUST
,
I
NC
.
—
Alpharetta, GA 2003–2004
The market leader in enterprise email security acquired by Secure Computing for $300 million.
Chief Marketing Officer
Led all aspects of the company’s marketing activities including analyst relations, brand strategy, channelprograms, direct marketing, marketing communications, product marketing, and public relations.Managed staff of eight and $2.5 million budget.
▪
Created and implemented comprehensive marketing plan which enabled company to achieve 200%growth in 2003 and 100% growth in 2004.
▪
Scaled lead generation to grow business from $20 million to $44 million run rate in nine months.
▪
Oversaw analyst and public relations effort that secured significant awards and reviews includingGartner Magic Quadrant leadership position,
Deloitte &
Touche Fast 50, Red Herring Top 100 PrivateCompanies, SC Magazine “Best Buy”,
and InfoWorld “Excellent” rating.
E
ARTHLINK
,
I
NC
.
—
Atlanta, GA 2000–2002
A national Internet service provider with $1.4 billion in annual sales.
Executive Vice President of EarthLink Everywhere,
2000–2002Business unit P&L responsibility for EarthLink’s mobile wireless and Internet appliance businesses.Developed and executed strategy to extend business beyond the personal computer. Managed 140direct reports in business development, marketing, operations, product development, and productmanagement, as well as an overseas subsidiary.
▪
Launched and grew business to 195,000 customers generating $45 million in revenue in 21 months.
▪
Established mobile wireless services on Compaq, HandSpring, Hewlett Packard, Motorola, Palm, andResearch In Motion handhelds.
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