NAB Online Retail Sales Index
Indepth report – October 2012
Australia’s online retail sales are continuing to climb, upto A$12.3 billion in the year ended October 2012, but ornow the share o total spending is still modest, at around5.6%. The rate o growth in online sales has strengthenedconsiderably over the last six months, ollowing somethingo a slowdown in the early part o 2012, with growth oaround 26% year-on-year in October, compared with 2.2%or traditional retailing in September.Domestic retailers have driven the growth in online salesover recent months, with international retailers lagging alittle behind. Domestic retailers have been the dominantplayers in the online space, accounting or almost three-quarters o sales in the year to October.Those aged in their 30s and 40s remain the key demographicor online spending, with the under 30s age group laggingon a per capita basis – although they do record marginallyaster growth rates than any other age group.The strongest spending patterns are in the Australian CapitalTerritory, the Northern Territory and Western Australia, withthe latter outperorming the bulk o the country in growth –at 36% year-on-year in October.This is just a snapshot o the wealth o inormationcontained in the NAB Online Retail Sales Index. Enjoy therest o the report.
– Alan Oster, Group Chief Economist, NAB
What is o primary interest in our latest NAB OnlineRetail Sales Index is the growth our domestic retailers haveexperienced compared to their international counterparts.We’re seeing strong online growth rom local retailersas online becomes an integral sales and distributionchannel. In part, this can be attributed to retail businessesunderstanding their customers’ channel preerences andresponding accordingly by providing their customers withchoice in how they engage and make their purchases.The opportunities and challenges aced by our retail clients,both domestic and international, online and traditional,high street versus shopping centres, has a direct ow-oneect and implications or other sectors rom transport,logistics and property. Many o our clients in these sectorshave drawn upon the insights in this Index as they adapttheir business models to the ever-changing landscapeo Australia’s retail sector – investment, innovation andadaptability are all crucial ingredients or success.
– Tiernan White, Retail Sector Head & Head of NABCorporate (NSW)
© 2012 National Australia Bank Limited ABN 12 004 044 937 AFSL and Australian Credit Licence 230686
Retail sales (ex. takeaway food)Online Index
Growth in online sales vs. retailsales
Growth in online sales by retaillocation
Jan-Jul- Jan- Jul-
Key online retail statistics
Index pointsyoy growth (%)
All data is non-seasonally adjusted (nsa). Online sales data is produced by Quantium.Traditional retail sales data is sourced rom the Australian Bureau o Statistics (ABS).