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%
AusLrala regonal purchases
AusLrala neLropolLan purchases
NO1L. 1O1ALS MAY NO1 SMP 1O1oo%DL 1OkONDNC
Share of total online spend by sector and age group
Share ol spend (%)
60+
Sector 1: Onlne AucLons,
DeparLnenL SLores, ashon,
CosneLcs, VareLy SLores
Sector 2: Hone, urnLure,
Applances, LlecLroncs
Sector 3: kecreaLon, 1oys, Canes
& Hobbes, Musc, Moves, 8ooks
Sector 4: Croceres, Lquor,
Specalsed ood
48
%
__
%
48
%
4
%
4
%
4o
%
21
%
1_
%
2_
%
21
%
1
%
1_
%
2o
%
1
%
14
%
1
%
21
%
1_
%
1_
%
2
%
_
%
1
%
21
%
1_
%
AII
ages
<0
0s
q0s
0s
NAB Online Retail Sales Index
3
Online Retail Sales Index
continues to trend higher
The NAB Online Retail Sales Index has continued
to trend upwards in recent months, to 209 points
in October 2012 (chart 3).
During the 12 months to October 2012, Australias
online retail spending totalled around A$12.3 billion.
When compared with traditional bricks & mortar
retail sales, the level of online spending remains
quite modest. For the year to September 2012,
traditional retail sales* totalled A$221 billion
indicating that online sales are equivalent to
around 5.6% of the traditional sector.
As detailed on page 4, the composition of
traditional and online retail sales difers notably.
When food & beverages are excluded from both
series, online retail sales increases to almost 9.1%
of total non-food spending (up from 8.7% in July).
Online sales record a pickup
in growth rates up 26% yoy
in October
The rate of growth in online sales has strengthened
considerably over the last six months, following a
slowdown in the early part of 2012.
In October, online retail sales grew by around 26%
year-on-year, compared with the low point of just
14% year-on-year in May (chart 4).
Growth rates for the traditional retail sector are
far more modest coming of a considerably larger
base with an increase of 2.2% year-on-year in
September (on a non-seasonally adjusted basis).
When seasonal factors are included, growth rates
for the traditional sector have eased slightly in
recent months, back to around 3% year-on-year
in October.
International Domestic
Chart 6: Online index by retail location
(nsa, monthly)
Jan- Jul- Jan- Jul- Jan- Jul-
o.8o
o._
o.o
o.6_
o.6o
o.4o
o.__
o._o
o.2_
o.2o
Chart 7: Share of online sales by retail
location (nsa, nonLhly)
nLernaLonal (kHS) DonesLc (LHS)
!an1o !ul1o !an11 !ul11 !an12 !ul12
-
Chart 9: Online index growth by category
(%, yoy)
Sector Sector Sector Sector
Jan- Jul- Jan- Jul-
Under 30 consists of ages 18 to 30.
s s s + Under
s s s +
Metro Regional
Chart 15: Growth of spending by region
(%, yoy)
Jan- Jul- Jan- Jul-