090119_From Social Accounting to CSR

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M]VD

; Ybet oedc zhs j`tcvc}tcd j` mhv~hvetc }hmjel vc}~h`}jfjljtz j` tbc gjv}t ~lemc8

OO[

; J`jtjellz, ybc` J gjv}t c`vhllcd e} e fembclhv }tsdc`t j` tbc ]tetc}, j` h`c hg tbc mhsv}c} Jthha mellcd mh`tco~hvevz emmhs`tjì, h`c hg tbc ~vhgc}}hv} telacd efhst ‒]hmjel Emmhs`tjì‚. Bcye}`‚t telajì efhst ‒mhv~hvetc }hmjel vc}~h`}jfjljtz‚, fst tbet }tjvvcd e` j`tcvc}t j` oc. Tbet ye}mh`}jdcvcd e wcvz `cy evce j` tbc ojd/2>}.Dsvjì oz oe}tcv}‚ ~vhiveo, J djd e h`c mhsv}c yjtb tbj} ~evtjmslev ~vhgc}}hv eiej`, e`d tbj}tjoc bc telacd efhst }hmjel e`d c`wjvhòc`tel emmhs`tjì.

M]VD

; Ybet j} }hmjel e`d c`wjvh`oc`tel emmhs`tj`i8

OO[

; Jg jt j} emmhs`tj`i

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, yc‚vc h`lz dceljì yjtb `sofcv}. Fst ybc` yc‚vc telajì efhst}hmjel e`d c`wjvhòc`tel emmhs`tjì, yc‚vc telajì efhst fczh`d tbc cmh`hojm `sofcv}. Yc‚vctelajì efhst mh`tvjfstjh` th }hmjctz / emmhs`tjì e`d }hmjctz. Jt j} ohvc h` tbc vc~hvtjì h`ybet j} fcjì dh`c, ybet yjll fc dh`c, tbc acz ~cvghvoe`mc j`djmethv} "A^J}* e`d }h h`, `ht ks}ttbc cmh`hojm `sofcv} hv ~vhgjt e`d lh}}.Tbj} j} tbc `cycv mh`mc~t hg emmhs`tjì, tbc tbvcc ^} / ~vhgjt, ~ch~lc e`d ~le`ct. Tbj} ~vhgc}}hvye} telajì efhst tbj} j` tbc ojd 2>}. Bc ye} e ~jh`ccv j` }hmjel e`d c`wjvhòc`tel emmhs`tjì.]h J iht j`whlwcd j` tbj}. J djd oz ^bD j` Mhv~hvetc ]hmjel e`d C`wjvhòc`tel Emmhs`tjìDj}mlh}svc. J djd e tbc}j} h` dj}mlh}jì ell tbj} `h`/cmh`hojm j`ghvoetjh` j` tbc mho~e`z‚}e``sel vc~hvt}. J ojibt fc tbc gjv}t Oelez}je` th mho~lctc e tbc}j} h` tbj}.E} tjoc yc`t h`, J iht fczh`d tbc emmhs`tjì e}~cmt. @hy, J‚o lhhajì j`th M]V ohvc thtellz,`ht ks}t tbc vc~hvtjì ~evt hg jt h`lz fst el}h htbcv evce} hg mhv~hvetc }hmjel vc}~h`}jfjljtz.

M]VD

; Dh zhs tbj`a vc~hvtj`i e`d dj}mlh}svc j} tbc ~vjoevz M]V djoc`}jh`8

OO[

; Ybet tbc mho~e`jc} evc dhjì `hyedez} / J tbjà ohvc e`d ohvc mho~e`jc} evc icttjìj`whlwcd j` tbj} / j} QM]V_ emtjwjtjc}. Th oc, dj}mlh}svc j} tbc c`d vc}slt, fst tbc j`jtjel ~evt yhsldfc icttjì tbco}clwc} j`whlwcd j` }hmjel emtjwjtjc}, }hmjel mh`mcv`} e`d }hmjel vc}~h`}jfjljtjc}. Tbc~evtjmj~etjh` j} tbc oh}t jo~hvte`t tbjì. Tbc dj}mlh}svc ~evt j} h`lz j` ijwjì j`ghvoetjh` fstybet tbc j`tc`tjh` hg tbc mhv~hvetjh` j} wcvz jo~hvte`t.Jt }tevt} yjtb j`tc`djì th dh ihhd. Tbcvc os}t fc e` j`tc`tjh` th dh ihhd. Tbc` zhs ~evtjmj~etchv mvcetc emtjwjtjc} hv zhs }s~~hvt, tbet‚} tbc dhjì ~evt. Le}tlz, tbcvc j} tbc j`ghvoetjh` ~evt.Egtcv zhs bewc dh`c }hoctbjì, zhs ~vhohtc jt, fst `ht h`lz ghv fhh}tjì zhsv mho~e`z‚} ~vhgjlctbet zhs djd }hoctbjì ihhd, fst el}h th c`mhsveic htbcv} th dh tbc }eoc. ]h tbc j`tc`t, tbcdhjì, tbc` tbc ~vhohtjh`.

M]VD

; Dh zhs tbj`a oe`z mho~e`jc} dh M]V emtjwjtjc} ks}t th fhh}t tbcjv vc~stetjh`8

OO[

; J`jtjellz, j` tbc :>} hv 2>}, oh}t ~vhfeflz oe`z mho~e`jc} djd jt th ict e fcttcv joeic. Fst`hyedez}, j` tbc `cy ojllc``jso, mho~e`jc} evc ~evtjmj~etjì j` M]V emtjwjtjc} ghv tyh vce}h`}.Gjv}tlz, th~ oeèicoc`t vcelj{c} tbet mho~e`jc} evc j`tcvtyj`cd yjtb }hmjctz, htbcvyj}c tbczme``ht h~cvetc. J` htbcv yhvd}, tbcz bewc mhoc th tbc vcelj{etjh` tbet tbcz bewc th dh jt hv tbczme``ht }svwjwc.Tbc }cmh`d vce}h` j} fcmes}c htbcv} evc dhjì jt, }h jg tbcz dh`‚t dh jt, tbcz‚ll fc lh}jì hst. ]hh` e ~svc emmhs`tefjljtz }c`}c tbcz‚vc dhjì jt, e`d el}h h` tbc vce}h` hg mho~ctjtjh`, tbcz bewcth dh jt. Tbcz evc lcijtjoj{jì tbcjv fs}j`c}}.

M]VD

; Bhy dh zhs tbj`a fs}j`c}}c} }bhsld ih efhst yjtb tbcjv M]V emtjwjtjc} dsvj`i tbc cmh`hojm dj~8

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OO[

; J` oz h~j`jh`, tbcvc evc tyh tz~c} hg mho~e`jc} ybh mh`dsmt M]V emtjwjtjc}. Yjtb tbc gjv}tivhs~ hg mho~e`jc}, tbc th~ oeèicoc`t vcelj{c} tbet jt j} ~evt e`d ~evmcl hg tbcjv dstz th~vhwjdc tbj} }cvwjmc th tbc mhoos`jtz hv th tbc c`wjvhòc`t. Tbc }cmh`d ivhs~ hg mho~e`jc}yhsld h`lz tvz th ~vhkcmt tbcjv ihhd joeic yjtb tbcjv M]V emtjwjtjc}. @hy tbj} }cmh`d ivhs~ hg mho~e`jc} oez `ht fc dhjì e} osmb dsvjì e` cmh`hojm dhy`tsv`. Fst tbc mho~e`z yjtb tbctvsc j`tc`tjh` hg emmhs`tefjljtz yhsld dh jt ybctbcv tbcvc j} e` cmh`hojm fhho hv e` cmh`hojmdhy`tsv`. Fst tbc htbcv ivhs~ ojibt vcdsmc tbcjv emtjwjtjc}. Tbet j} oz h~j`jh`.J bewc dh`c }hoc vc}cevmb h` tbj} dsvjì tbc cmh`hojm dhy`tsv` hg 5::9. Mho~e`jc} djdmh`tj`sc tbcjv M]V j`jtjetjwc}, fst yjtb e }ljibt dcmvce}c j` emtjwjtz.

M]VD

; Ybet efhst M]V yjtbj` e fs}j`c}}‚ hy` }bevcbhldcv} e`d j`wc}thv}, ghv creo~lc, oj`hvjtz }bevcbhldcv}. J` Oelez}je, ybet j} tbc }jtsetjh`8

OO[

; Ybc` zhs tela efhst mhv~hvetc }hmjel vc}~h`}jfjljtz, jt me` mhwcv }h oe`z evce}. Yc me``htcr~cmt mho~e`jc} th ettc`d th cemb e`d cwcvz }jìlc `ccd hg tbcjv }teacbhldcv}. Tbcjv}teacbhldcv} evc oe`z, tbcz me` fc tbc }bevcbhldcv}, tbc oj`hvjtz }bevcbhldcv}, jt me` fcihwcvòc`t, hv tbc mhoos`jtz hv tbc ~le`ct jt}clg. J devc `ht }ez tbet cwcvz mho~e`z ybjmb lhha}j`th M]V evc lhhajì j`th tbc `ccd} hg tbcjv oj`hvjtz }bevcbhldcv}.Oz yhva ghms}c} h` htbcv e}~cmt} hg M]V, ljac tbc c`wjvhòc`t. J` gemt, tbcvc evc htbcv evce}, ljacic`dcv, ybcvc ettc`tjh` `ccd} th fc ghms}}cd h`. @ht osmb vc}cevmb be} fcc` dh`c h` ic`dcv.

M]VD

; J` zhsv h~j`jh`, j} e ~jcmc hg lcij}letjh` ljac tbc ]evfe`c}c/Hrlcz Emt `ccdcd j` Oelez}je8

OO[

; J‚o `ht ghv tbc jo~lcoc`tetjh` hg lcij}letjh` e`d }h h`. M]V }bhsld fc h` e whls`tevz fe}j}e`d `ht mho~sl}hvz. Ybc` jt j} mho~sl}hvz, jt oce`} zhs‚vc ghvmcd th dh }h e`d `ht hst hg ihhdj`tc`tjh`.Fst ybc` zhs‚vc telajì efhst whls`tevz, tbcvc `ccd} th fc ocmbe`j}o} ghv mbcmajì tbc weljdjtzhg tbc emtjwjtz dj}mlh}cd. ]h, oh}t ~vhfeflz, tbjvd ~evtz wcvjgjmetjh` yhsld fc `ccdcd. E} jt j}`hy, tbcvc evc `ht oe`z tbjvd ~evtjc} wcvjgzjì hv esdjt} h` dj}mlh}svc. Tbcvc evc }hocmho~e`jc} ybh hggcv tbjvd ~evtz wcvjgjmetjh` h` tbcjv e``sel vc~hvt}, ljac Fvjtj}b Eocvjme`Thfemmh.J }tjll fcljcwc tbcvc `ccd} th fc isjdclj`c}, `ht }te`devd}. Isjdclj`c} evc ihhd. Ghv creo~lc, ybettbc ]jlwcv Fhha j} dhjì ghv ihwcvòc`t/ljàcd mho~e`jc} "ILM}* j} oevwcllhs}. Jt j} e isjdclj`c. Jtbjà tbc ]jlwcv Fhha j} tbc yez ghvyevd.

M]VD

; Dh zhs tbj`a ]OC} evc dhj`i tbcjv ~evt8

OO[

; J‚o dhjì vc}cevmb h` tbj}, ybjmb j} `ht zct mho~lctcd. @ht oe`z vc}cevmbcv} evc lhhajìj`th ]OC}, J tbjà, fcmes}c tbc ghms} tc`d} th fc h` tbc levicv mho~e`jc}. Fst J fcljcwc tbet tbc]OC} evc dhjì tbcjv ~evt, eltbhsib tbcz evc `ht }sfkcmt th tbc vc~hvtjì.J tbjà tbj} }bhy} tbc tvsc j`tc`tjh` hg ye`tjì th fc emmhs`teflc. Jg tbcz evc ~evtjmj~etjì j`}hmjel emtjwjtjc}, yjtbhst fcjì e}acd th e`d tbcz evc `ht vcusjvcd th vc~hvt tbco, ybz evc tbczdhjì }h8 Tbcz oez fc dhjì }h fcmes}c hg vcel ihhd j`tc`tjh`.

M]VD

; Bhy dh zhs tbj`a Oelez}je gevc} j` M]V8

OO[

; Tbcvc j} e mh`mc~t fz Dewjd Mvhytbcv ybjmb }tetc} tbet fs}j`c}}c} yhsld fc ~evtjmj~etj`ij` M]V emtjwjtjc} hst hg befjt. J yhsld }ez Oelez}je j} j` j`fctycc` ybcvc yc bewc th dh jt e`dybcvc yc gccl ljac dhj`i jt. Fst zhs‚ll }cc tbet tbcvc evc ohvc e`d ohvc mho~e`jc} evc j`whlwcd j`M]V emtjwjtjc}.

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Upload Date:	01/28/2009
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Tags:	Business economy reporting Malaysia articles accountability ENVIRONMENTAL (more tags) Business economy reporting Malaysia articles accountability ENVIRONMENTAL sustainability CSR logging uitm social accounting (fewer)

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