Distimo Publication - November 2012
Distimo ©2012, some rights reserved.All trademarks are the property of their respective owners.
The large number of applications that was available for the Windows ecosystem prior tothe launch of Windows 8 is not necessarily currently available for Windows 8. Thus, thisapp store basically started from scratch, although developers that already developedfor Windows, will probably continue to do so. As of November 22, 2012, the numberof available applications in the Windows Store is 21,183. The applications are divideddepending on the computer processor architecture. Those that are currently supportedare; x64 (desktop), x86 (desktop) and ARM (surface). There are currently 21,129applications available for x86, while Windows Store for x64 and ARM store each have21,175 and 19,657 applications, respectively.
LARGEST LAUNCHING STORE TO DATE
In comparison to the other app stores, the Windows Store still has a long way to go, asthe Apple App Store and Google Play currently store over 600K applications. Throughoutthis publication the Windows Store will be compared to the Apple Mac App Store (anotherdesktop app store) and the Windows Phone 7 Marketplace, Microsoft’s other app store.Please note that Microsoft also released the Windows Phone 8 Marketplace, which isnot discussed in this report. The Apple Mac App Store has been around for almost twoyears now, but only stores 12,998 applications, i.e., within a couple of months betweenthe announcement and the official launch of Windows 8, Microsoft managed to alreadyoutperform the Mac App Store in the number of available applications.Looking at the distribution of free and paid applications, abig difference between the Windows Store and the others canbe distinguished. Most of the app stores have a much biggerproportion of paid applications. Even in Google Play, whichis known for the proportion of free content; about 35% of allapplications are paid. In the Apple Mac App Store, 84% of allcontent is paid.
HUGE DIFFERENCES BETWEEN SURFACE AND DESKTOP STORE
Of those 14% of the applications that are paid in the Windows Store, about 55% pricedtheir app below $2.00, which is a trend that can be observed in basically all app stores.When looking at the Surface store, this is even a little bit higher at 60%.