F

Future Steps

F
Future Steps

This is a new initiative that provides specialized services in mid-sized towns for customer engagement and innovative media solutions. These services are offered based on proprietary tools for media allocations & through in-depth knowledge of these towns.

The JV between Primetime and Kagiso Media, a publicly listed company and market leader in the radio business in South Africa. RADIO MINDS is a unique international venture with a passion for creating great radio in the most exciting radio markets in the world. This division will offer radio stations the strategic tools necessary to carve out a viable and desirable position in the competitive radio market place.

We exclusively represent Sony Entertainment Television - Asia (SET) for their International markets. Major operations encompass the UK, Europe, USA, Canada, Africa, Middle-East & Australasia. Handled airtime marketing for progammes like Mahabharat, Zabaan Sambhalke, Dekh Bhai Dekh etc Launched Star TV and Discovery Channel in India.

 One of the major independent Out-of-Home companies in India. 1st Agency to provide Web Enabled planning and monitoring tool. 1st Agency to formulate outdoor relevant Systems and Processes for effective campaign servicing. 1st Agency to formulate Site rating mechanism.

13 offices 13 offices 12 strategic states 12 strategic states 35+ professionals 35+ professionals

(Market Prioritization & Budgeting) (Market Prioritization & Budgeting)

Scientific Planning Process Scientific Planning Process

PMR Information PMR Information & & Site Management Site Management System System

Market Intensity Index (MII): Measure of the concentration of the purchasing power (intensity) of a particular town Market Potential Value (MPV): Per Capita market potential adjusted to the population of the town Media Exposure Index (MEI): Exposure of Print, TV, Radio and Cinema

Information Base Information Base (Site Relevant) (Site Relevant)

Largest Online Database of over 29,000 sites over 370 Cities. Unique Site Evaluator Index - Clutter Level, angle of the board, floor level, position on the road and Illumination. Traffic movement, visibility distance and site maps for each site.

Information & Monitoring Information & Monitoring (Site Relevant) (Site Relevant)

PMR Information PMR Information and and Processes System Processes System

Pre --Execution Stage Pre Execution Stage

Daily Daily Activity Sheet Activity Sheet

Execution and Execution and Maintenance Stage Maintenance Stage

Online Monitoring Online Monitoring Issue Log Issue Log

Competitive Competitive Landscape Landscape

Client portfolio Client portfolio

Consumer Durables
Whirlpool Usha Intl Panasonic Blaupunkt Crompton

Automobiles

Financial

FMCG
Amul P&G Tata Tea Wipro Coke Parle Eastern Masala

Tata Motors Hyundai TVS Motors Honda Motors

UTI Bank IndusInd Bank Western Union CanFin Insu. Fidelity

IT & Telecom

Fashion

Media/ Entertainment
ESPN/Star TNT Hathway Shaadi.com Bhoothnath Ultra Movies Radio One

Others
Ultratech UNICEF Asian Paints K. Raheja H2K UEI Easy Bill (Hero Group)

HP IT-People Tata Indicom Sony Ericsson Zicom

Benetton (UCB) Alukas Jewelery Damas Jewels

Recent Campaigns

Hyundai Hyundai (20 Towns) (20 Towns)

Aegis (12 Towns)

Metro Shoes Mochi & MSL

Radio One (Mumbai & Delhi)

Whirlpool (15 Towns)

Bloomberg UTV

Tata Housing

CISCO Delhi Airport (Non-Conventional Media)

Grace (GHCL)

Fabrication of Signage / Glowsign Box ( MPS Foods / GHCL)

UltraTech Cement UltraTech Cement

( (27 Towns) 27 Towns)

Digestive Marie
(Site Level Innovations )

Use of Reflective Vinyl

Glows in the Night

Shaadi.com-Bill board
(Mumbai & Delhi)

Innovations

Local media options Retail Malls/Multiplexes Help reaching out to the consumers Helps in engaging customers and enable feedback

Other media options

Thank You Thank You

Malkani Chambers, 2nd Floor, Off Nehru Road, Near Santacruz Airport, Vile Parle (E), Mumbai-99, Tel: +91 22 26106744/46. Fax: +91 22 26106755, Website : www.primeoutdoors.com