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PPC Advertising for Instant Traffic

PPC Advertising for Instant Traffic

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Published by MassIMMediaCo
PPC advertising is a powerful internet marketing tool that allows you to instantly place your products and services in front of a multitude of potential buyers. The effect of a properly managed PPC campaign can be immediate and long lasting.
PPC advertising is a powerful internet marketing tool that allows you to instantly place your products and services in front of a multitude of potential buyers. The effect of a properly managed PPC campaign can be immediate and long lasting.

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Categories:Types, Business/Law
Published by: MassIMMediaCo on Nov 28, 2012
Copyright:Attribution Non-commercial

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PPC in Your Business's Online Marketing EffortPPC (Pay Per Click) advertising is a powerful internet marketing tool that allows you to instantly place your products and services in front of a multitude of potential buyers. The effect of a properly managed PPC campaign can be immediateand long lasting. Commercial keyword phrases can be identified and tapped into immediately on launch of your campaigns, allowing searchers online to find your products quickly. PPC results are often displayed in the first 3 positions of thesearch engine results pages. Which are directly in the line of sight of the market you are targeting.In order to run an effective PPC campaign, you must become familiar with search engine marketing (SEM) platforms like Google Adwords and Bing Ads. The advertising platforms are similar to one another and the key similarity is that you only pay for the ads when searchers click the link to your ad. There are several important considerations when creating and optimizing a PPC ad campaign, common toboth systems..Creating a PPC CampaignOf course the first step in creating effective PPC campaigns will be to completeyour keyword research, to ensure that you target commercially viable search queries. Then you will create accounts in Google Adwords and Bing Ads. Of the primary PPC platforms, Google is by far the most popular due to the domination of thesearch engines it possesses. However Bing Ads are a common choice due to the relative affordability of their CPC advertising (cost per click). Finally Facebookhas a highly targeted PPC platform that you may consider.Once you have set up your accounts it is a fairly straightforward process to create your campaigns, step one is to set your daily budget. You can spend as little as $10/day, or as much as several thousand dollars a day, depending on your available funding.Once you have decided what your budget will be you have to decide whether you will bid on text based or visual ads, and create an image or headline relevant toyour topic. Next you will decide your maximum bid, or the amount you wish to pay for each click at maximum. for the keywords you decided to target in step one. You will select keywords based on your target market. I like to examine the advertising that is displaying in the dominant positions for ideas on how to designmy ads. I also examine display ads when I select an images for display advertising. If you are a dentist seeking new clientele, you might use a phrase like â
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freeteeth cleaningâ
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or â
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$10 tooth Whiteningâ
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as an incentive to click to your page. The sucof your campaign is based on the perceived value of your offer.Optimizing Your PPC CampaignsThere are many techniques available to the experienced Adwords campaign managerto optimize PPC campaign results. The first and most important aspect of a successful Adwords campaign is to ensure the relevancy of your ad to your landing pages. Google assigns a relevancy score from 0 â
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10 to any advertisement, and the higher the relevancy score you attain, the cheaper your clicks will be and the greater likelihood of attaining good click through rates (CTR).Once you have mastered the process of optimization you can maximize your campaigns through replication, using the Adwords Reader and similar tools. Other techniques include the use of negative keywords. A negative keyword is selected to prevent the display of the ad when these keywords are selected in the query. For achiropractor, in example, you may choose not to display your ad when the term â
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pain

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