• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
 
 
New Orleans Delegation to SXSW Sponsorship Proposal 
Prepared by:
Net2NO Digital Media Organization
January 28, 2009
 
 
 
The Y@ Pack Delegation Trip to SXSW – Sponsorship Proposal Page 1
 
The New Orleans & Louisiana Delegation Trip to SXSW to Promote Digital Media
I. Overview 
One day in the near future, as a new, burgeoning digital media community takesits place alongside Louisiana’s Film industry, we will look back look back at theseminal developments that paved the path to growth. Before us stands anopportunity to place an important stepping stone on that pathway, as Louisianasends a delegation of tech-savvy ambassadors to technology and media’s mostnotable conference to introduce itself as the industry’s market to watch.The South By Southwest (SXSW) Interactive Conference convenes March 13-18in Austin, Texas, attracting industry leaders, investors, entrepreneurs, observersand media to discuss and demonstrate trends driving the dynamic markets our region aspires to influence. The insights shared at this event often drivediscussion and activity in digital media for the year to follow. This year, the Net
2
 Technology Meetup Group of New Orleans aims to inject an unanticipated threadinto the discussion.The Y@ Pack is an informal confederation of enthusiasts who gather to shareinsights on a variety of digital media topics in cities around the country. Thegroup began as the New Orleans’ Net Squared chapter, formed only six monthsago, at the same time as chapters in markets more commonly associated withtechnology, like Atlanta, GA and SXSW’s own host city of Austin. Yet, NewOrleans’ chapter has grown at twice the rate and has already generatedparticipation on a regional level, prompting the evolution into a locally ownednon-profit organization. The group has facilitated an impressive array of speaker presentations, and, more importantly, developed enthusiasm and a shared senseof purpose that is often verbalized and appreciated by those who have longconsidered themselves nomads in a technology desert. Each monthly meetingbrings new members and substantive discussion. The energy that is galvanizingis palpable, and SXSW offers an ideal opportunity to demonstrate both the styleand substance of “Digital Media, Louisiana Style.”The SXSW Music and Media conference has established traditions beyondtalking business. In the festival’s own words: “It features a legendary festivalshowcasing more than 1,800 musical acts of all genres from around the globe onover eighty stages in downtown Austin. By day, the Austin Convention Center comes alive with conference registrants doing business in the Trade Show andpartaking of a full agenda of informative, provocative panel discussions featuring
 
 
The Y@ Pack Delegation Trip to SXSW – Sponsorship Proposal Page 2
 
hundreds of speakers of international stature.” By night, music takes center stageas parties rage at venues dotting the city’s landscape.The recipe that SXSW has followed to attain its legendary status is comprised of ingredients our region offers in plentiful supply, and of a quality unsurpassedanywhere:
•
Music
•
Film
•
Arts
•
Media
•
And of course, parties.This combination of elements, together with the x-factor of technology, hashelped to propel Austin itself into an elite technology and music market. Withtechnology now irrevocably intertwined with Music, Film, Arts and Media, our region must follow the example of SXSW and assert its resources to gainposition as a Digital Media hotbed.This proposal outlines an ambassadorial mission to the SXSW Conference topromote our region and its resources, and to communicate the progress we aremaking in the area of Digital Media. This mission will also provide tangibleopportunities for our local businesses to generate awareness within the highlysought-after market of SXSW attendees.
II. Project Description
The Y@ Pack’s primary objectives are:
•
To provide educational & business opportunity to delegation members
•
To provide a visible and cohesive message of tech readiness in Louisiana
•
To support local business leaders participating in the SXSW conference
Provide Educational & Business Opportunity for Members
Members of the delegation will gain access and exposure to the industry’sleaders. They will see presentations on technology, distribution, marketing, legal,
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...