This professional site acts as a resume sharing site with networking functionality. AlthoughLinked-In has been around for several years, the site traffic grew 153% in 2008(3)and 319%since 2007(9), possibly as a result of a significant increase in the overall amount of peopleusing the Internet and consequently, networking sites. The lowest average user's householdincome is $87,500(10)and Linked-In has 30.1 million users(10). In September 2008 alone,
the site had 11.9 million unique visitors(11).
Takeaway Linked-In Statistics:
*153% growth in 2008 and 319% growth since 2007 *30.1 million users, 11.9 monthly visitors*Lowest average household income is $87,500
The video sharing site, YouTube is a great example of video viewing trends online. Althoughthe site's traffic only grew 21% in 2008(3), YouTube has 258 million users(12), half of which
visit at least weekly(12). An average of 100 million videos are viewed every day(12), over 5
billion videos have been uploaded(13)and 13 hours of video is uploaded to YouTube everyminute(14). What's incredible about the site is that it hosts 44% of all online video(14)and
did you know that 75% of Internet users view online video(13)?
Takeaway YouTube Statistics:
*21% growth in 2008, 258 million users, hosts 44% of all online video*5 billion videos uploaded, 13 hours are uploaded every minute.*100 million videos are viewed every day *75% of Internet users view video
Flickr is a photo sharing site that allows users to upload, comment on, organize and sharedigital photos. In 2008, it grew 29% and has over 27.5 million monthly visitors(3). Flickr hosted 2 billion images at the start of 2008, after several years in operation and in last year alone, the site increased to 3 billion images uploaded(15), showing a rapid increase in photosharing. Flickr users are evenly divided in half by sex(17)and more than 70% have somecollege education(8). Roughly 60 of users have incomes over $50,000(8). The age
breakout may surprise some as less than 20% of users are under the age of 24, 40% arebetween 25 and 44 while 40% are over the age of 45(8), making it one of the more maturedaudiences in the top social networking sites.
Takeaway Flickr Statistics:
*29% growth in 2008, 27.5 million monthly visitors*3 billion images uploaded by the end of 2008 *50% male, 50% female users*Over 70% have some college, 60% have income over $50,000 *20% under age 24, 40% aged 25-44, 40% are over 45