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Positioning for Profitable Growth in the Nigerian Creative Industry

Positioning for Profitable Growth in the Nigerian Creative Industry

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Published by Uche Nworah

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Published by: Uche Nworah on Nov 29, 2012
Copyright:Attribution Non-commercial

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01/18/2014

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POSITIONING FOR PROFITABLE GROWTH INTHE CREATIVE INDUSTRYUche NworahFRIDAY NOVEMBER 23
RD
2012uchenworah@yahoo.com
 
The Creative (&) Cultural Industry
The creative industries refers to those industries
which have their origin in
individual creativity,
skill and talent and which have a potential for wealth and job creation
through the generation
and exploitation of intellectual property.” (UK
Department of Culture, Media and Sport)
May also be referred to as the
cultural industries
 ...Hesmondhalgh 2002, or the
creative economy
...Howkins 2001.
 
Which professions make up the creative industry?
This includes a range of economic activities whichare concerned with the generation or exploitationof knowledge and information (intellectualproperty compared to bricks & mortars).
Howkins' creative economy comprises
advertising, architecture, art, crafts, design, fashion, film, music, performing arts, publishing,R&D, software, toys and games, TV and radio,and video games
(Howkins 2001).

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