Copyright © 2001 McGraw-Hill Ryerson Limited
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Product Mix and Product Line
•Theproduct mixproduct mix is the set of allproducts offered for sale by a company.•A product mix has two dimensions:
BreadthBreadth- the number of product linescarried.
DepthDepth- the variety of sizes, colours, andmodels offered within each product line..
•Aproduct lineproduct line is a broad group ofproducts, intended for similar uses andhaving similar characteristics.