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Project Report

Project Report

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Published by Dheeraj

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Published by: Dheeraj on Jan 29, 2009
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02/23/2014

 
 A PROJECT REPORT ON
“Proposing a product mix and thorough study of the businessand then proposing the promotional strategies
SUMMER PROJECT REPORT UNDERTAKEN WITH
Jupiter2xlearning.com
( JUPITER ONLINE SERVICES PVT. LTD)SUBMITTED IN PARTIAL FULFILMENT FOR DEGREE OFMASTER OF BUSINESS ADMINISTRATIONTO
 FACULTY OF MANAGEMENT STUDIES
Mohan Lal Sukhadia University, Udaipur (Raj.) 313001
 SUBMITTED BY:
DHEERAJ JAIN
MASTER OF BUSINESS ADMINISTRATION*(2007-09)
 
SYNOPSIS
 This project deals with the promotional strategies for an online tutoring company, jupiter2xlearning.com and about the product mix for the same.Today’s era is an era of Computers and its technologies and internet world. Now aday we can not imagine our life without computer and its uses. Everyone is takingadvantage of its applications in his/her day to day life e.g. for trade (selling/buyingthings), for matrimonial services, for documentation, for saving important and crucialdata, in medical field, for research work, for primary data collection, for educationpurpose, for communication, for sharing personal details via communities/ blogging etc.This project talks about its one of internet based service that is ONLINETUTORING. This concept of online tutoring is done with the leading edge technologiesof VOIP and whiteboard and some other relevant software. This has finished the wayback style of teaching in which students use to sit in front of teacher. Now there is awhiteboard and headphone for whole session, and this sessions are completely studentsdriven so now they can decide what they want to learn from the tutors.My project was on “proposing a product mix and promotional strategies forJupiter online services”, whose online project is jupiter2xlearning.com before goingthrough the project it was very necessary for me to understand this business so went forhardcore searching for the industry and when understood completely I started working onmy project. It does not include a perfect pattern of the project as I am not well known toproject and all that, what I knew was to work for the company. Whenever I hadsomething for the betterment for the organization I immediately shared with the director.This project includes the whole process through which I went while doing project.
 
For better understanding I went for the trip to New Delhi. It was not an easydecision to go there. At first I was avoiding this as I never been outside of home town butmy boss insisted that learning would come only if I follow some hard steps in life.Inspiring from this I contacted many of the competitors for the information but all refusesto unveil their secrets to me. But constant pressure from my side made some of them littlebit softer. Finally three of them were ready to talk to me and its my luck that all werefrom one place.
 I went there and saw their infrastructure and understood the processes of tutoring,what they offer to the tutors, how the acquire the students, how they train to the tutors foronline tutoring, their future plans etc. it was really an amazing experience to go overthere. I missed two three things when contacted them but after realizing those Iimmediately screw them up with efficiency. No special tool was used for this informationgetting only the questionnaire I prepared was mandatory.All I can say at last that it was extreme experience for me to explore my ideas inthe benefits to the organization in which I was working..

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