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6-Strategic Alternatives and Choice

6-Strategic Alternatives and Choice

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Published by Dheeraj

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Published by: Dheeraj on Jan 29, 2009
Copyright:Attribution Non-commercial

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05/10/2014

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TYPES OF STRATEGIES
Dr.M. Thenmozhi
Professor Department of Management StudiesIndian Institute of Technology MadrasChennai 600 036
E-mail: mtm@iitm.ac.in
 
 
DIRECTIONAL STRATEGIES
Growth
ConcentrationVertical GrowthHorizontal GrowthDiversificationConcentricConglomerate
Stability
Cautiously proceedMaintainProfit
Retrenchment
TurnaroundDivest/SaleLiquidation
 
 
STRATEGIC ALTERNATIVES
Generic or grand or basic strategies
Stability
- better after sales service, modernize plant, bulk discount, Improve performance to sustain
Expansion
- Change in customer group, function,technology
Retrenchment
- Withdrawal - Customer group, function,technology (unprofitable)CombinationE.g. Wide variety of services to customers (stability)- New products in product range (expansion)

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