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BRAND MANAGEMENTBRAND MANAGEMENT
Dheeraj jainDheeraj jain
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What is a Brand?What is a Brand?
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brandbrand
is a name, term, sign,is a name, term, sign,symbol, or design which is intendedsymbol, or design which is intendedtotoidentifyident
ifythe goods or services of the goods or services of one seller or group of sellers and toone seller or group of sellers and todifferentiatedifferentiatethem from those of them from those of competitors.competitors.
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New Branding ChallengesNew Branding Challenges
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Brands are important as everBrands are important as ever
–Consumer need for simplificationConsumer need for simplification–Consumer need for risk reductionConsumer need for risk reduction
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Brand management is as difficult asBrand management is as difficult aseverever
–Savvy consumersSavvy consumers–Increased competitionIncreased competition–Decreased effectiveness of traditionalDecreased effectiveness of traditionalmarketing tools and emergence of newmarketing tools and emergence of newmarketing toolsmarketing tools–Complex brand and product portfoliosComplex brand and product portfolios
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Brand Advertising
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Info and Rating
| Category: | Uncategorized. |
| Rating: | (6 Ratings) |
| Upload Date: | 01/29/2009 |
| Copyright: | Attribution Non-commercial |
| Tags: |
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