More From This User
Related Docuements
rm-5
From 8097174415
Chapter seven - Sampling
Sampling and sampling theory; types of sampling, sampling errors
From getachewgobena92
SAMPLING
BASIC CONCEPTS IN SAMPLING
•
Population:
the entire group under study asdefined by research objectives. Sometimescalled the “universe." Any finite or infinitecollection of individuals is called population.Researchers define populations in
specific terms
such as heads of households, individual persontypes, families, types of retail outlets, etc.Geographic location and Time of study are alsoconsidered.
BASIC CONCEPTS IN SAMPLING
•
Sample:
a subset of the population that is replicaof the entire group.
•
Sample unit:
the basic level of investigation.consumers, store managers, shelf-facings, teens,etc. The research objective should define thesample unit.
•
Census:
an accounting of the completepopulation.
of 00
RM Presentation
500 Reads
Info and Rating
| Category: | Uncategorized. |
| Rating: | |
| Upload Date: | 01/29/2009 |
| Copyright: | Attribution Non-commercial |
| Tags: |
Leave a Comment
no need of anu's slide.!!!!!!!!!!!!