Do you have big ideas? Are you motivated?
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Accordin to a smmary o over 40 research stdies on chane, the sccess rate o strateyexection and corporate chane prorams is 33%. At the same time, a Conerence Boardsrvey o over 600 lobal CEOs revealed that the top two challenes they see are: 1) eneratinconsistent revene rowth and 2) stratey exection. This translates to wea perormance on thetop exective priority, a sitation that needs to chane.
There are some antastic examples o companies that have ully engaged their employees in makingbold strategic moves that have generated huge returns. Apple was almost being written o as acomputer company, and then with the iPod and iTunes, they ocused their eorts on a specifc seto applications and customer needs. It required a massive reocusing to deliver a ully integratedand seamless product. As a result, they turned their company’s ortunes around and changed theace o not only the commoditized MP3 player market, but the entire music industry as well.Nintendo had just about lost the video game platorm wars against Microsot and Sony. Then theyset o to create a completely dierent type o gaming experience and one that moms would loveto have in the home (no easy eat). It required radical changes to many parts o the company anda strategy to align and execute a cohesive plan with the game controllers, console design, sotware,online services, game developer relationships, marketing and manuacturing. The result is the Wii,and it has not only completely turned around their company, it has opened up entirely new segmentso markets that didn’t exist beore.