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17950 P\ue004\ue001s\ue005on rd.,
Su\ue003\ue005\ue001 310,
D\ue000ll\ue000s, t\ue001x\ue000s 75252
P\ue002on\ue001: 877-492-9484
F\ue000x: 972.407.0194

www.\ue005\ue001ll\ue003g\ue001n\ue005.com
www.commun\ue003\ue005ys\ue001\ue004v\ue001\ue004.com
how to C\ue002oos\ue001 an Onl\ue003n\ue001 Commun\ue003\ue005y
Pl\ue000\ue005fo\ue004m

As the world\u2019s leading provider of .NET social software, we at Telligent
remain on the cutting edge of forward-thinking technologies. In the following
document, we discuss a step-by-step approach to helping you choose an online
community platform that best meets your business needs.

Executive Summary

Analyst research estimates the social computing industry will grow at a rate of 40% every year over the next \ue000ve years. A recent study con\ue000rms that online communities play a prominent role in today\u2019s top companies.

You know you need a social network but don\u2019t know where to start. What
questions do you ask when choosing the best platform? Do partner channels
matter? Are all community platforms brand agnostic?

With the rise of digital marketing and Enterprise 2.0, an online community
platform is fast becoming a basic necessity. But what questions should you ask
when choosing the right one for you?

White PaPer
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\u00a9 2008 t\ue001ll\ue003g\ue001n\ue005. all r\ue003g\ue002\ue005s r\ue001s\ue001\ue004v\ue001d.

17950 P\ue004\ue001s\ue005on rd.,
Su\ue003\ue005\ue001 310,
D\ue000ll\ue000s, t\ue001x\ue000s 75252
P\ue002on\ue001: 877-492-9484
F\ue000x: 972.407.0194

www.\ue005\ue001ll\ue003g\ue001n\ue005.com
www.commun\ue003\ue005ys\ue001\ue004v\ue001\ue004.com
Let\u2019s begin with a visual:
What do you see? Wikis, Web logs, RSS feeds, CSS, APIs, Chalk . . . You know and
understand this stuff, right?
White PaPer
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\u00a9 2008 t\ue001ll\ue003g\ue001n\ue005. all r\ue003g\ue002\ue005s r\ue001s\ue001\ue004v\ue001d.

17950 P\ue004\ue001s\ue005on rd.,
Su\ue003\ue005\ue001 310,
D\ue000ll\ue000s, t\ue001x\ue000s 75252
P\ue002on\ue001: 877-492-9484
F\ue000x: 972.407.0194

www.\ue005\ue001ll\ue003g\ue001n\ue005.com
www.commun\ue003\ue005ys\ue001\ue004v\ue001\ue004.com
Don\u2019t worry. If you\u2019re not 100% con\ue000dent in choosing an online community
platform for your business, there are a lot of folks who would love to help you.
With all the vendor noise in this space, let\u2019s help you cut through the chatter
and \ue000nd the best solution for you.
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