Roll No.

09

VIDEOCON AT A GLANCE
Founder : Late Nandlal Madhval Dhoot Established in 1985. Videocon is an Indian multinational company with interests in Consumer Electronics, Home Appliances , and Colour Picture Tube Glass. In 1987, it used to manufacture TV and Washing Machine. In 1989-90, Videocon started manufacturing Home Entertainment Systems, Electric Motors & AC. Videocon entered Refrigerators and coolers segment in 1991. In 1995, Videocon started manufacturing Glass shells for CRT

 In 1998, Videocon started manufacturing Compressors & Compressor Motors.

In the year 2000, Videocon took over Philips Colour TV Plant. In 2005, Videocon took over 3 plants of Electrolux India and acquired Thomson CPT. Today, it has evolved into a giant annual revenues of over U$4.1 billion

CMD of Videocon ltd is Venugopal Dhoot.

Head Office of Videocon is at Aurangabad.

Board of directors.
Mr. Venugopal N Dhoot (CMD) Mr. Pradipkumar N Dhoot Mr. K C Srivastava Mr. Satyapal Talwar Mr. S Padmanabhan Mr. Arun L Bongirwar Mr. Radhey Shyam Agarwal Ms. Gunilla Nordstrom (Nominee - AB Electrolux (Publ)

Vision and mission

To delight and deliver beyond expectation improved technology: innovative products: inspired thinking about the future.:

Consumer electronics LCDs LEDs CTVs DVDs and Home theatre Mobile and DTH

Home appliances Washing machine Refrigerator ACs Microwave oven

CONSUMER DURABLES MARKET

Television
45 40 35 30 25 20 15 10 5 0
(HIGH ) CCTV

( MEDIUM) CR TV (LOW) HIGH END LCD AND LED

Videocon has a good foot hold in the CCTV(closed circuit TV) segment.

WASHING MACHINE
2010-11

Others 14%

LG 23%

Whirlpool 15% Samsung 17%

Godrej 6% Videocon * 20% IFB 5%

Videocon has a good strength in washing machine sector

REFRIGRATORS
Others 5% LG 24% whirlpool 22%

Videocon 12%

Samsung 19%

Godrej 18%

Videocon needs to capture a large area or segment in refrigerator sector

Swot analysis
Strength
Videocon has largest distributed capacity manufacturing base across India with 17 facilities and plant in china, Poland, Italy, Mexico. Manufacturing capacity is 1, 40,000 units. Customers are aware about Videocons products. Company has good brand name. 3rd largest picture tube manufacture in India Cheap price. Globally acceptance.

Weaknesses
Less investment on advertisement of Videocon CTV

Fewer margins to the distributor/dealer. CRT technology is losing popularity.

Weak promotional strategy of CTV.

Opportunity
Videocon international is going global.

Threats
Entrance of global competitor like china.

Videocon exploring whole new segment

Brand loyalty is more of LG &other company.

Growing semi urban market.

A new competitor in your home market.

Purchasing power of people is increasing day by day.

Competitor has a new innovative substitute product or service.

Moving into new attractive market segments.

Increased trade barrier.

Videocon branding

o New logo. Unveiled on 2nd July, 2009 o The new V composed of two animated green showing going green, lava like shape called chouw and mouw.

Major competitors..

Thank you !!!