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The AXE Effect (2)

The AXE Effect (2)

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Published by Mythri Macherla

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Published by: Mythri Macherla on Nov 30, 2012
Copyright:Attribution Non-commercial

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05/14/2014

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The AXE Effect
Shraddha ChillarigeVivek HariharanManisha KumarMythri MacherlaShubhangi Saraf Anurag ThakurtaKanchan Tiwari
 
Deodorants-The traditional Way of Communication
Before 1999, the Indiandeodorant market was ruled byRexona and Denim.
The commercials for deodorantsfocused mainly on theeffectiveness to fight body odourand the duration for which theycontinued to do so.
These two points used to be themain factors for interpreting howgood or bad a deodorant was.
 
The AXE Effect-1999

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