Pfunnel™ is Traction’s modern-day approach to direct mail marketing.As with all direct mail campaigns, Traction purchases a targeted mailing list andproduces attractive, engaging advertising deliverables.But what puts the “P” in Pfunnel

is Traction’s ability to turn each and every mailerinto a personalized experience extending beyond the one-dimensional boundariesof traditional direct mail.Pfunnel™ utilizes variable digital printing to create a personalized message.

For instance, Pllip Pfarmer might receive a direct mailer that says “Hey, Pllip!” inthe headline. Traction’s Pfunnel™ capabilities don’t stop with “Hey, Pllip!” though.

Create personalized brand interaction by engaging and guiding consumers throughan individually-addressed mix of mediachannels that provide trackable results.