TAP!social™ is Traction’s approach to creating 360-degree strategic socialinteractions that generate a repository of viable users willing to participate inmulti-platform branded social events.Like many agencies and advertisers, we recognize the social media pipelineis a prime thoroughfare through which current marketing messages should bebroadcast (just consider that Facebook, alone, has 150-million active users, and isgrowing at a rate of 600,000-700,000 users/day).But unlike many agencies and advertisers, we’re not just jumping on the socialnetwork bandwagon because that’s the thing to do. And we’re not just trying to

gure out the phenomenon as we go.

We’ve been social networkers since before the social graph was called thesocial graph. We are, or have been, active users of Myspace, YouTube, Jaiku, Twitter, Linked, Flikr, del.icio.us, Ning, StumbleUpon, et al. for ages.Heck, we were active on Facebook when an .edu address was a user-requirementand the headcount was hovering around a meager 1-million.

Build a tappable and connected group of users through incentivized social campaigns that generate interaction with your brand.

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