Engage on-the-go consumerswith opt-in mobile messagingand incentivized SMS campaigns that build loyalty and awareness,and ensure brand interaction.

textUR™ gives marketers the ability to reach today’s ever-moving consumersthrough the unfathomably popular short message service (SMS) technology knownas text messaging.SMS is a communications protocol that allows the interchange of shorttext messages (160 characters or less) between mobile phone devices or anautomated utility.Text messaging has, in fact, become the preferred means of communication forthe majority of U.S mobile subscribers. According to statistics from Q2 2008,a typical U.S. mobile subscriber sent or received 357 text messages per month,compared to placing or receiving 204 phone calls. The frequency of textmessages for Q2 2008 were up 450% from just two years prior. Andconsidering that our perpetual-motion society is becoming even more mobile,that ratio is sure to widen.

Keyword text campaigns extend traditional marketing.

When SMS marketing is used responsibly, consumers are willing to embrace it aspart of their everyday exchange of communication.Because text messages are sent to an extremely personal location (cell phones),SMS marketing is a permission-based medium. Therefore, responsible SMSmarketing requiring audience members to opt in to receiving the marketingmessage. If a consumer does not opt in, he should never receive a text.textUR™ ensures SMS marketing best practices are followed by allowingconsumers to text an opt-in keyword to a private short code (a 5-6 digit num-ber assigned to an SMS campaign) before receiving a single message. Likewise,recipients can opt out of future messages at any time by sending an opt-outmessage to the same short code.