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MC0088 August 2012 Set1+Set2

MC0088 August 2012 Set1+Set2

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August 2012
 
Master of Computer Application (MCA)
 –
Semester 6
 
MC0088
 –
Data Mining
 –
4 Credits(Book ID: B1009)
 
Assignment Set
 –
1 (60 Marks)
Answer all Questions Each Question carries TEN Marks
1
. What is operational intelligence?Operational intelligence
(
OI
) is a form of real-time dynamic, business analytics thatdelivers visibility and insight into business operations. Operational intelligence solutionsrun query analysis against live feeds and event data to deliver real-time, actionableinformation. This real-time information can be acted upon in a variety of ways - alertscan be sent or executive decisions can be made using real-time dashboards.
Purpose
The purpose of OI is to monitor business activities and identify and detect situationsrelating to inefficiencies, opportunities, and threats. Some definitions define operationalintelligence an event-centric approach to delivering information that empowers people tomake better decisions. OI helps quantify:
 
the efficiency of the business activities
 
how the IT infrastructure and unexpected events affect the business activities(resource bottlenecks, system failures, events external to the company, etc.)
 
how the execution of the business activities contribute to revenue gains or losses.This is achieved by observing the progress of the business activities and computingseveral metrics in real-time using these
progress events 
and publishing the metrics toone or more channels (e.g., a dashboard that can display the metrics as charts andgraphs, autonomic software that can receive these updates and fine-tune the processesin real-time, email, mobile, and messaging systems that can notify users, and so on).Thresholds can also be placed on these metrics to create notifications or new events.In addition, these metrics act as the starting point for further analysis (drilling down intodetails, performing root cause analysis
tying anomalies to specific transactions andof the business activity).Sophisticated OI systems also provide the ability to associate metadata with metrics,process steps, channels, etc. With this, it becomes easy to get related information, e.g.,'retrieve the contact information of the person that manages the application that
 
executed the step in the business transaction that took 60% more time than the norm,"or "view the acceptance/rejection trend for the customer who was denied approval inthis transaction," "Launch the application that this process step interacted with."
Features
Different operational intelligence solutions may use many different technologies and beimplemented in different ways. This section lists the common features of an operationalintelligence solution:
 
Real-time monitoring
 
Real-time situation detection
 
Real-time dashboards for different user roles
 
Correlation of events
 
Industry-specific dashboards
 
Multidimensional analysis
 
Root cause analysis
 
Time Series and trending analysis
Comparison
OI is often linked to or compared with business intelligence (BI) or real time businessintelligence, in the sense that both help make sense out of large amounts of information.But there are some basic differences: OI is primarily activity-centric, whereas BI isprimarily data-centric. (As with most technologies, each of these could be sub-optimallycoerced to perform the other's task.) OI is, by definition real-time, unlike BI which istraditionally an after-the-fact and report-based approach to identifying patterns, andunlike real time BI which relies on a database as the sole source of events.
 
2.
What is Business Intelligence? Explain the components of BI architecture.
Business intelligence is actually an environment in which business users receive datathat is reliable, consistent, understandable, easily manipulated and timely. With thisdata, business users are able to conduct analyses that yield overall understanding of where the business has been, where it is now and where it will be in the near future.Business intelligence serves two main purposes; it monitors the financial andoperational health of the organization (reports, alerts, alarms, analysis tools, keyperformance indicators and dashboards). It also regulates the operation of theorganization providing two-way integration with operational systems and informationfeedback analysis. There are various definitions given by the experts; some of thedefinitions are given below:
Converting data into knowledge and making it available throughout theorganization are the jobs of processes and applications known as BusinessIntelligence.
BI is a term that encompasses a broad range of analytical software and solutionsfor gathering, consolidating, analyzing and providing access to information in away that is supposed to let the users of an enterprise make better businessdecisions.
Business Intelligence Infrastructure
Business organizations can gain a competitive advantage with well-designed businessintelligence (BI) infrastructure. Think of the BI infrastructure as a set of layers that beginwith the operational systems information and Meta data and end in delivery of businessintelligence to various business user communities. See Fig. 3.1 & Fig. 3.2.
Based on the overall requirements of business intelligence, the data integration layer isrequired to extract, cleanse and transform data into load files for the informationwarehouse.
This layer begins with transaction-level operational data and Meta data about theseoperational systems.
Typically this data integration is done using a relational staging database and utilizingflat file extracts from source systems.
The product of a good data-staging layer is high-quality data, a reusable infrastructureand meta data supporting both business and technical users.
The information warehouse is usually developed incrementally over time and isarchitected to include key business variables and business metrics in a structure thatmeets all business analysis questions required by the business groups.

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