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RFP
Design Competition Management
Water Street Parking Lot

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December 3, 2006

Request for Proposals
Design Competition Management
Water Street Parking Lots

The City of Charlottesville is soliciting proposals for the management of a Design Competition for the Water Street Parking Lots (site bounded by Water Street, South Street, Second Street East and Second Street West). The successful proposer will design the competition in consultation with the City, will prepare the solicitation, and will manage the competition through prize award.

Proposals will be accepted by the City until 2:00 p.m. on December 20, 2006.
Proposals not to exceed twelve (12) pages must be submitted to the attention of:

James E. Tolbert, AICP
Director
Neighborhood Development Services
610 East Market Street

Charlottesville, VA 22902
Call with questions at (434) 970-3182.
SCOPE OF SERVICES
The successful proposal will manage an “open ideas” competition for the Water Street
Parking Lots. An “open ideas” competition is defined as follows:

An open ideas competition invites architectural and urban design teams locally or nationally to submit creative ideas for the development of a site. The competition can be national or local and the cost is closely tied to that decision. The program requirements are crafted and vetted by a group of local stakeholders and the winners are selected through a facilitated jury process. The composition of the jury generally reflects diverse perspectives including architects, landscape architects, green building experts, urban designers, developers, transportation professionals, City officials, and citizens. The winner of the competition generally receives a cash prize.

RFP
Design Competition Management
Water Street Parking Lot

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An open ideas competition generates excitement and publicity for a project while bringing the highest degree of creativity to the process. Some proposals stretch the boundaries, but aim to provoke thought and provide a vast array of alternatives. A good example of an open ideas competition is the Urban Habitats Design Competition for the Sunrise Trailer Park, organized jointly by the Charlottesville Community Design Center and Habitat for Humanity (see

www.urban-habitats.org
).
The considerations guiding this process are as follows:
Prioritizing the highest and best use of a limited public and private asset.
Increased connectivity in the rapidly-developing corridor south of the mall and
with the mall.
A demonstration of the city’s commitment to affordable services and workforce
housing.
Continued public desire for a civic space south of the mall.
The critical need for a comprehensive parking plan for downtown.
Accommodating current and future public transit possibilities.
A commitment to architectural excellence and multi-use, environmentally-
friendly building.

Services required for the Water Street Open Ideas Competition are described below. The City anticipates that these may be modified somewhat during contract negotiation based on the prior experience of the successful proposer.

3 Phases: Development, Launch/Maintenance, Judge & Exhibit/Promote
Development:
- Develop competition program with participation from the agreed-upon
stakeholders.
- Research; including, but not limited to: existing conditions, zoning,
economics, urban agriculture, built examples of similar programs, green

building requirements.
- Graphic design and web development
- Secure jury commitments
- Begin PR campaign general media and design focused to attract entrants.

Launch & Maintenance:
- Launch website

- Manage competition registration
- Plan & manage site tours
- Arrange for jury travel & accommodations

RFP
Design Competition Management
Water Street Parking Lot

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- Manage competition question & answer period
- Continue PR campaign to publicize the competition
- Secure locations, materials & catering for jury process
- Secure location & catering for public exhibit
- Develop plan for competition exhibit
- Graphic design and web maintenance

Judge, Exhibit & Publicize results

- Receive & log entries; print & mount international entries
- Carry out jury process
- Execute plan for the competition exhibit
- Publicize competition results.

BUDGET
A draft budget in the format below will be included with the proposals.
Human Resources

General & Administration
Project Management and Marketing & Publicity Management
Graphic Design Management
Project Management

Competition

Jury
Entertainment (Incidentals Fund)
Competition Exhibition
Photography & Documentation

Technology
Web Design, Hosting & Maintenance – Main Contest Website
Technology Hardware
Overhead Contingency
Competition Operating Overhead
Contingency
SUB-TOTAL
Prize Money
Total

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