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www.mickg.co.nz
GETTING YOU MORE CUSTOMERS & BETTER RESULTS ON THE WEB
Adwords Brief 
My Adwords brief has been developed to help us gain a good understanding of therequirements of the project, so as to ensure a successful outcome. I know there are quite afew questions, but answering these REALLY does set the project up for success, as it gets allthe necessary information on the table .So please take a few minutes to fill it out (as bestyou can) Many thanks
General:
Date
[ enter here ]
Company name
[ enter here ]
 Your name
[ enter here ]
Email Address
[ enter here ]
Website (URL)
[ enter here ]
Deadline for the project (if any)
[ enter here ]
Is anyone else going to be involved in making decisions on the project ? (please specifynames and contact details – email, tel etc)
[ enter here ]
Product Offering /
What does your company (or division) do ?
[ enter here ]
Who’s the primary audience (target market) for your products and services? Please list all of them.
[ enter here ]
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What are you trying to sell or promote? i.e. Please identify all of your products/ services.
[ enter here ]
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What do you want people to do once when they visit your site (buy, visit, download,subscribe, make an enquiry)? Please try and be specific for each product’s call to action.(This is what we will use to measure the success of the campaign(s).
[ enter here ]Copyright MickG ltd – 2009
* tel
027 713 5913
* email
mick@mickg.co.nz
* web
www.mickg.co.nz
 * skype –
mickgltd
* LinkedIn -
www.linkedin.com/in/mickg
 
www.mickg.co.nz
GETTING YOU MORE CUSTOMERS & BETTER RESULTS ON THE WEB
•
What are the unique benefits or selling points of your product or service? i.e. whatseperates your products from your competitors (eg price, quality, service etc)
[ enter here ]
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What are the some of the most relevant keywords/ phrases that describe your site, yourproducts and services.
[ enter here ]
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Please list all of your specific ‘brand’ and product names
[ enter here ]
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What do you think your audience will be looking for when visiting your site? (put yourself inyour customer’s shoes)
[ enter here ]
Context
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How would you describe the market/ industry you are competing within?
[ enter here ]
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List other sites that you consider to be key competitors (specify URLs ..www etc)
[ enter here ]
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List any adverts of competitors you have seen advertising on Google that you that considerworthwhile.
[ cut and paste adverts here ]
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Are there any specific geographic areas/ regions that you do (or don’t) want your ads toappear in ? i.e. Only in New Zealand, Auckland Only, Overseas (USA, UK and Japan) etc
[ enter here ]
Budget/Payment
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Please give an indication of what your budget will be for advertising on Google. You canspecify this either as a maximum daily spend, or a maximum monthly spend. Thanks
[ enter here ]
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Payment Options preferred (this is for payment to Google for the direct advertising costs)
 Credit Card (Post Payment) Bank transfer (Pre Payment) Credit Card (Pre Payment with set amount)
Technical:
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Who is the webmaster or person who updates/ manages for your website? I ask this as wewill need to insert a ‘tracking’ code so as to measure the success of campaigns (essential tobe able to optimise/
maximise your budget !)
[ enter here ]
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Do you already have an existing Adwords Account? If yes – please provide permission for meto assess the account structure (as well as the necessary login details (username and
Copyright MickG ltd – 2009
* tel
027 713 5913
* email
mick@mickg.co.nz
* web
www.mickg.co.nz
 * skype –
mickgltd
* LinkedIn -
www.linkedin.com/in/mickg
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