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Challenges of Strategic Marketing Management

Challenges of Strategic Marketing Management

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Published by M.Tauqeer
21st Century Challenges of Strategic Marketing Management
21st Century Challenges of Strategic Marketing Management

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Published by: M.Tauqeer on Dec 02, 2012
Copyright:Attribution Non-commercial


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21st Century Challenges ofStrategic MarketingManagement
Strategic Marketing Management Quotes
What Is Marketing
Strategic marketing
The Goal of Strategic MarketingManagement
The Strategic Marketing Management Model
The challenges
SWOT Analysis
The solution towards the challenges
Strategic Marketing ManagementQuotes
There is but one certainty regarding the timesahead, the times in which managers must workand perform. This certainty is that they will beturbulent times. In turbulent times, the first task ofmanagement is to make sure of the firm's capacityfor survival; to make sure of its structural strengthand soundness; and to make sure of its capacityto survive a blow, to adapt itself to suddenchange, and to avail itself to sudden change andnew opportunities." [Drucker, 1974]

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