Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Challenges of Strategic Marketing Management

Challenges of Strategic Marketing Management

Ratings: (0)|Views: 39|Likes:
Published by M.Tauqeer
21st Century Challenges of Strategic Marketing Management
21st Century Challenges of Strategic Marketing Management

More info:

Published by: M.Tauqeer on Dec 02, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

07/11/2013

pdf

text

original

 
21st Century Challenges ofStrategic MarketingManagement
 
TOPICS COVERED:
Strategic Marketing Management Quotes
What Is Marketing
Strategic marketing
 
The Goal of Strategic MarketingManagement
The Strategic Marketing Management Model
 
The challenges
SWOT Analysis
The solution towards the challenges
 
Strategic Marketing ManagementQuotes
There is but one certainty regarding the timesahead, the times in which managers must workand perform. This certainty is that they will beturbulent times. In turbulent times, the first task ofmanagement is to make sure of the firm's capacityfor survival; to make sure of its structural strengthand soundness; and to make sure of its capacityto survive a blow, to adapt itself to suddenchange, and to avail itself to sudden change andnew opportunities." [Drucker, 1974]

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->