McDonald’: Behind The Golden Arches
Ray Kroc opens his first restaurant. McDonald’s Corporation is created
Quality, Service, Cleanliness and Value (QSC & V) becomes companymotto
Ronald McDonald makes debut
The company goes public
Big Mac is introduced`
Happy Meal is launched
McDonald’s opens in India, the 95
– Only 15% of the total number of restaurants are owned by theCompany. The remaining 85% is operated by franchises. The company follows acomprehensive framework of training and monitoring of its franchises to ensure thatthey adhere to the
Quality, Service, Cleanliness and Value propositions
offered bythe company to its customers.
Product Consistency –
By developing a sophisticated supplier networked operationand distribution system, the company has been able to achieve consistent product tasteand quality across geographies.