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Compared to search statistics from March 2006, U.S. monthly search activitydoubled in just over two years. In one month alone, November 2008 to December2008, total searches conducted increased 3%.
The perpetually rising number of searches, and the sheer enormity of a gure like
12.7 billion, is indicative of how important search engine ranking has become totoday’s businesses.In this high-speed, wireless, iPhone-driven world, people no longer turn to phone-
book-sized business directories and yellow pages to nd what they’re looking
for. They search online. That being the case, it’s all about being listed above thecompetition for relevant keywords or search terms.
So, what affects a website’s ranking in search engines?
The simple answer is... everything. Keywords, backlinks, meta data, popularity,and site architecture, to name just a few. And because search engine rankings areunforgivingly dynamic, it’s almost impossible to assume that a site will rank thesame today as it did a month ago. Therefore, frequent, scheduled reporting is vitalto determining search position and prompting action.
This is why nSite™ is so benecial to a website’s success. nSite™ measures
everything that affects search performance, then renders detailed reports on the
ndings as frequently as once a week.
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©2009 Traction Marketing Group
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