Monitor your buzz, protectyour reputation, and listen to your customers through2.0 brand managementreporting and action.

stalkr™ is a Traction-developed service that enables brand stewards to activelymonitor their brand’s reputation across the vast Internet socialsphere.As you probably know, the Internet is expanding exponentially on a daily basis.Tomorrow, there will be more applications, plug-ins, networks, websites and usersthan there are today. Many, if not most, of these enable and encourage socialinteractions between users. Thanks to this social phenomenon called the socialgraph, everyone is now a critic, an expert and a published author with the ability

to inﬂuence those connected to them.

Discussions about brands, products, people and events are the basis for most of these social interactions.We use stalkr™ to track the latest social applications and services to spotongoing social interactions that are relevant to your brand. We then actively

cultivate or resolve the sentiments, or report our ﬁndings back to you to decide

on the appropriate action.