09TH – 11TH AUGUST 2012DREAM:IN BRASIL CONCLAVE, ESPM - PHILIP KOTLER AUDITORIUM, SÃO PAULO, BRAZIL
START DREAMING, BRAZIL!
It’s time to wake up to the dreams o Brazil, to create a new and more inclusive uture whereeveryone has the right to realize their dreams, to be happy and ullled. It is possible, and in Brazil,DREAM:IN is a massive national project, bravely anchored by the Vivarta Institute, to discover thedreams o Brazilian people.For over three months, 240 students and 20 teachers rom six major universities in Brazil and oneAmerican university worked together, or the rst time ever, to distil the dreams o Brazil. In bigcities and remote locations throughout the country, teams collected insights to reveal the trueaspirations o the people and their potential as entrepreneurs.On the 9th, 10th and 11th o August 2012, the dreams o Brazil were shared at a Conclave in Sao Paulo.The ocus was detly shited rom needs to dreams once again. And a massive design thinking eortyielded a plethora o very practical, inspiring and unique ideas. That can help dream, believe and realize.
DREAM:IN is a global movement, with signicant local players and action; to create lasting socio-economic change. DREAM:IN is also the convergence o seemingly opposing orces o growthand impact, investment and innovation, the real and the virtual, education and practice. In essence,DREAM:IN is an ‘inside-out’ process, methodology and system to change the basis o impactinvesting and value creation rom needs to dreams, rom systems to sel.It was conceived by Sonia Manchanda, co-ounder o Idiom Design and Consulting, India, alongwith Carlos Teixeira, Associate Proessor, Parsons New School o Design, New York, as a project inBangalore, India last year to shit the basis o value creation rom needs to dreams.This is how Brazil started dreaming.