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CSR Project

CSR Project

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Published by Adil Aslam
BLUE EYED CUSTOMER
BLUE EYED CUSTOMER

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Published by: Adil Aslam on Dec 03, 2012
Copyright:Attribution Non-commercial

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03/29/2014

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Corporate Social Responsibility
INTRODUCTION
Business as it is said, is a product of environment. Thenature of business, location, the product to bemanufactured, the size, volume of operation, etc isdetermined by the environment in which it operates.Similarly it has an impact on the environment in which itexists. The business decisions in an organization completelydepend upon the environment and their impact. The environment can be divided into:
Internal EnvironmentExternal Environment
 
Social Responsibility of business refers to what businessdoes over and above the statutory requirement for thebenefit of the society. The word “responsibility” emphasizesthat the business has some moral obligations towards thesociety. The term corporate citizenship is also commonly used torefer to the moral obligations of the business towards the
1InternalEnvironment
BusinessDecision
ExternalEnvironment
 
Corporate Social Responsibility
society. It implies that like individuals, corporates are alsothe part of the society and their behavior shall be guided bythe social norms.
Social Responsibility has been defined by Davis asfollows:
“Social responsibilities refer to businessman’s decision andactions taken to reason at least partially beyond the firm’sdirect economic or technical interest.” 
Still broader view has been suggested by Andrewswhen he says that:
“By social responsibility, we mean the intelligent andobjective concern for the welfare of the society that restrainsindividual and corporate behavior from ultimatelydestructive activities, no mater how immediately profitable,and leads in the direction of positive contributions to humanbetterment, variously as the latter may be defined.” There has been a growing acceptance of the plea thatbusiness should be socially responsible i.e. it shoulddischarge its duties and responsibilities in enhancing thewelfare of the society of which it is an integral part.
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Corporate Social Responsibility
H. S. Singhania classifies CSR into two categories:
 The manner in which a business carries out its own businessactivity. The welfare activity that it takes upon itself as an additionalfunction.
THE INTEREST GROUPS
 3

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