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media_komunikasi_bisnis.pdf

media_komunikasi_bisnis.pdf

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Published by neneng43
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Categories:Types, Resumes & CVs
Published by: neneng43 on Dec 03, 2012
Copyright:Attribution Non-commercial

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09/20/2013

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KOMUNIKASI BISNIS
Pengampu Mata Kuliah :1.Drs. Ade Rustiana, M.Si.2.Teti Anggita Safitri, SE
 
SILABUS
1.Pendahuluan2.Teori komunikasi3.Proses penulisanpesan bisnis4.Prapenulisan5.Penulisan6.Revisi7. Mid semester8. Penulisan pesan-pesanrutin dan positif9. Penulisan pesanpersuasif dan penjualan10. Penulisan pesannegatif.11. Ujian akhir semester
 
LITERATUR BUKU
1.Drs. Djoko Purwanto, M.B.A., KomunikasiBisnis. 2003. Jakarta : Erlangga2.Marry elen Guffey dkk. Komunikasi Bisnis:Proses & Produk Buku 1. 2006. Jakarta :Salemba Empat.3.Marry elen Guffey dkk. Komunikasi Bisnis:Proses & Produk Buku 2. 2006. Jakarta
:Salemba Empat.

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