Titles such as
Toilet Tra.ining in a.Day
and
How to Talk to Your Teenaser abound .
Typically, the authors of such books
are
psychologists, counselors ,social workers ,
edu-
cators, or
pediatricians.
Many
are
also
parents and support
their
advice
with
anec-
dotes from their own
parenting experience. Ingeneral,
though, todays
parents regard
formal training
as a
more reliable indicator of
expertise
on
parenting
issues thanhands-on
experience
with children (/tulbert, 2003). /tow
did
this
trend-a fairly re-
cent one, by the way-begin? According to many observers,
parental
preoccupation with
"expert"
child-rearing
advice began
in the
early
years of the 20th century, when
popular
magazines
started
pubLishing
articles
on child-rearing that
referred
to the theories of Sigmund
Freudand
other psychologists (Torrey ,
1992).
Soon, child-rearing books authored by
expertsbecame
best-sellers. These
articles and
book srecommended ' scientific" approaches to
child-rearing.
No
longer
were grandparents
or other older adults to
be viewed as au-
thorities on bringing
up
children.
Instead,
young
parents were encouraged
to turn to
pediatricians and
psychologists.One of the first such child-rearing
experts was
John Watson
(1878-1958).
/te ad-vocated
rigid feeding schedules for infants
and an
orderly
approach
to child-rearing.Watson beLieved that
American parenting
traditions
caused
children to grow
up
to
be
emotionally
weak.
Accordingly, he
advised parents:Never
hug
and
kiss them, never let them sit in your
lap. If
you must ,kiss themonce on the
forehead
when they say good night .shake hands with them in themorning.
~ive
them
a pat
on the head
if
they have
made an extraordinarily
good job of
a
difficult
task.
(1928,
pp.
81-82)
Watson's
popularity ebbed as
the
radically
different
ideas
of
Dr.Beryamin spock
(1903-1990), author of the classic book Baby and Child Care,
became predominant
inthe 1950s.
Spock
urged
parents
to
openly
display affection
toward
children.
Influenced
by
Freud's ideas about
the
impact
of early childhood emotional
trauma
on
later per-
sonaLity,
spock warned parents against
engaging in too much conflict with childrenover weaning or toilet-training.
/te
emphasized the need to
wait
until children
wereready
to
take
on such challenges.Today, Watsons
ideasare vkwed as
emotionally cold
and
excessively rigid by
pedia-
tricians, psychologists,
and parents alike.
Similarly ,many
view
spocks recommendations
as
overly indulgent .
Yetparents
continue to look to
experts
for help with
parenting
issues ,often turning to the
rapidly
growing number of Internet sites devoted to child-rearing is-sues. In one survey,
71
%
of mothers
reported
that they had
searched
the Internet for helpwith
a parenting
issue (Allen
&
Rainie,
2002). Child-rearing recommendations
repre-
senting diverse philosophical orientations abound on the World
Wide
Web. Conse-
quently,
there is no single
expert"voice"
that
predominates.
/tealth-oriented sites ,such
as
kidshealth.org
and
askdrsears.com,
are
very
popular.Lik ewise,
sites sponsored by child psychologists
receive
millions of hits each day.
But parents
also search for
advice
on their children's spiritual
development
or for nontraditional
treatments
for conditions such
asattention-deficit
hyperactivity disorder (Bussing, Zima, ~ary,
&
~arvan,
2002).One reason for the diversity
and quantity
of information
available
is that, thank sto more than
a
century of research ,
we
now know
agreat deal
more
about
the
vari-
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