Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
0Activity
0 of .
Results for:
No results containing your search query
P. 1
current resume

current resume

Ratings: (0)|Views: 55|Likes:
Published by ana_callah
Ana Callahan 95 Knickerbocker Ave. #2R Brooklyn, NY 11237 917-971-0534 ana.callah@gmail.com SUMMARY
Freelance/Part-Time Social media Coordinator/Strategist, Creative Consultant, Content and Production manager within editorial, print, and online media. Specialized in social networks, digital relationships, brand development, and creative campaign development in education technology, arts, lifestyle, luxury, and sustainability. Contributing writer and editorial assistant in photo production, fashi
Ana Callahan 95 Knickerbocker Ave. #2R Brooklyn, NY 11237 917-971-0534 ana.callah@gmail.com SUMMARY
Freelance/Part-Time Social media Coordinator/Strategist, Creative Consultant, Content and Production manager within editorial, print, and online media. Specialized in social networks, digital relationships, brand development, and creative campaign development in education technology, arts, lifestyle, luxury, and sustainability. Contributing writer and editorial assistant in photo production, fashi

More info:

Published by: ana_callah on Dec 03, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

12/03/2012

pdf

text

original

 
Ana Callahan95 Knickerbocker Ave. #2RBrooklyn, NY 11237917-971-0534ana.callah@gmail.comSUMMARY
Freelance/Part-Time Social media Coordinator/Strategist, Creative Consultant,Content and Production manager within editorial, print, and online media. Specializedin social networks, digital relationships, brand development, and creative campaigndevelopment in education technology, arts, lifestyle, luxury, and sustainability.Contributing writer and editorial assistant in photo production, fashion, travel,culinary, and events publications. Currently pursuing Masters.
EDUCATION
 
HUNTER COLLEGE
, Graduated May 2008 withB.A. in Media Studies/Political Science and GPA of 4.0 
ST. JOHNS UNIVERSITY
, TESL/ESL Certification,Completed July 2008 
SCHOOL OF VISUAL ARTS-
Continuing Studies
 
The Business of Art: Grow a Creative Business 2012
PROFESSIONAL EXPERIENCEOct. 2012 to Present- PROP-POSITIONS INC.,
Creative Consultant 
 
Developing website re-launch for founder/CEO of Prop-Positions new line of exclusive luxury products
Creating online campaign promotions
Event coordination for Spring 2013 launch
Building Social Media networks for new line of lifestyle products
Identity Development for CEO/FOUNDER 
Development in managing current graphical standards, templates, andonline resources
Building cohesive, recognizable brand image through social media andwebsite with CEO creative team
July 2012 to January 2013- POWER OF U,
Social Media Strategist 
 
Developed campaign for McGraw Hill’s blended learning program
Wrote strategy briefs and oversaw their execution for branding campaignswithin McGraw-Hill
Worked with Power of U Project Managers during creative development forcampaigns and digital assets
Created brand and campaign-specific best practices guides for social mediausage
Designed Wordpress blog and art-directed for Power of U website
Monitored online buzz to guide campaign maintenance strategies and assesseffectiveness
 
October 2011 to Present- IF YOU CARE,
Social Media Coordinator 
 
Develop and manage online marketing campaigns for If You Care Brand
 Achieve strong, visible social media presence and develop concepts withviral potential within Green and Sustainable marketplace
 Assess social media marketing strategies to determine rate of return.Identify and tap into new channels to optimize ROI and fuel revenue growth
Place stories in Martha Stewart Magazine, Oregon Public Broadcasting, andCook Vegetarian Magazine
Ensure placement in social content web sites such as Facebook, Twitter,Pinterest, LinkedIn, etc.
May 2010 to Present,
McGraw-Hill Education,
CONTENT SPECIALIST 
 
Managed departmental content deadlines and liased with print and webgraphic designers, translators, and product managers
Helped launch GROW program, implemented in the Midwest and slatedto go national in 2011
Copy editing and document formatting as required for XML, and othersources of media including text books and board games
 Assist in all forms and management of Social Media for MHE Online
Responsible for the best leveraging creative elements, technology, anddevelopment resources of EVERYDAY MATH GAMES ONLINE
Establish and consult on company content style guides
January 2011 to May 2011,
FASHION GONE ROGUE
 
 , EDITORIAL/SOCIAL MEDIA 
 
Management of Facebook, Youtube, Twitter, and Blog
Measure ROI and Google Analytics Data
Create Editorial guidelines for Weekly features on Blog
Maintained efficient office with reception, scheduling, filing, budgeting, andinventory
Drafted calendars for deadlines and distribution of Blog
Provided Tumblr maintenance and posts
June 2010 to Feb. 2011 Fair Mortgage Collaborative,
PR/Social Media Coordinator 
 
Responsible for the development of web community building, companyand persona development, blogging, vlogging, editing, onlinemessaging, and leveraging social networks
 
Write and edit content daily, including eNewsletters, press releases,board biographies, functional copy, news, web banners, and editorialcontent for Fair Mortgage Collaborative website
 Advise on social media marketing strategy and editorial strategy for FairMortgage Collaborative’s Facebook, Tumblr, Wordpress, and Twitter.
Evaluate technical and SEO options for key real estate, mortgage, andlending social networks
Monitor changes in search-engine optimization techniques and work 
 
with technical team to integrate improvements and measure results
Monitor digital marketing, advertising, and media-planning trends in FairMortgage Collaborative, including new platforms and vendors to identifyopportunities and nurture partnerships which best utilize resources andweb real estate
OCT. 2009 to June 2010
European School of Economics
,
PROFESSOR 
 
*
Taught Spanish with emphasis on Global Economics and FinanceTwitter, tumblr, facebook, blogs, and other social media platforms.
Constructed syllabus suitable for Undergraduate Students from all over theworld
Used web, guest speakers, events, and visual aides to reinforce languageskills
 Authored Final Exams, Midterms, and other materials for curriculum
May 2007 to May 2010,
Resource Magazine
 
 , EDITORIAL and SOCIAL MEDIA 
 
Researched different set locations for photo shoots
Implemented and Engineered Social Media Coordination
Management of Facebook, Twitter, and Blog
Maintained efficient office with reception, scheduling, filing, budgeting, andinventory
Worked closely with fashion and photo production clients to meet strategicgoals, including feature stories, fashion shoots, and launch parties.
Improved filing systems for magazine production
Contacted different photography and publication firms for meetings.
Drafted calendars for deadlines and distribution of publication
Participated in magazine launch
Organized events and helped with format of publication
Aug. 2007 to May 2008,
Pomp & Circumstance
 
 , EDITORIAL and SOCIAL MEDIA 
 
Freelance writer for new transcultural magazine and blog.
Responsible for documenting the impact of multicultural youth within art,film, fashion, and music
Pitched story ideas and helped with format of publication
Participated in magazine launch and helped with distribution at various New York music venues
Jan. 2007 to June 2007,
The New York Observer
 
 , EDITORIAL INTERN 
 
Helped with high-pressure deadlines and administrative duties.
Researched and Organized the Observer’s
NEW YORKERATOR 
section
 Attended weekly editorial meetings and helped writers with deadlines
Participated in extensive fact checking, proofreading, and copy-edit duties
Legal research via the internet and with Lexis-Nexis
Organized, drafted, and indexed documents for different sections
Closed paper every Tuesday
July 2006 to Dec. 2006,
Time Out New York
 
 , EDITORIAL INTERN 
 
Compiled layout for Time Out Magazine’s
CHECK IT OUT 
sections
Provided fact-checking for major stories and transcribed interviews

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->