November 2012To: Fast Facts List
Fast Facts: ONLINE HOLIDAY SHOPPING
Cyber Monday was the heaviest online spending day in history and Black Friday sales topped $1 billion for the first time.
billion, up 17% versus year ago, according to the research firm comScore.
billion, representing a 26% increase versus Black Friday 2011, according to comScore.
Foot traffic in retail stores on Black Friday was down 1.8% from the same day last year,according to ShopperTrak.
Online shopping isn’t just done on a home computer. IBM Digi
last year, according to comScore data.
The ability to shop from home is the result of years of investment by financial servicescompanies and retailers. Online payment systems are supported by call centers, fraud preventionefforts, and innovative payments technology that are largely invisible.
Consumers should protect themselves from financial fraud while shopping online.Safety tips include:
Use strong passwords and change them regularly. The best passwords are long
aminimum of 8 characters
and complex. Not your birthday or the name of a child orpet. Use a combination of numbers, symbols and letter; something meaningful to youlike an acronym or batting averages, but not easily guessed.
Don’t fall victim to phishing scams. Particularly during the holiday season there are
reference “your shipping” or other online
-purchase related messages. Alwaysrefer directly to the online entity for your shipping information; do not click links sent viaemails.
Install on your computer
and keep updated
anti-virus software, firewall and anti-spyware software.