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How to Turnwith
Content MarketingProspects
into
Customers
acomplimentary eBook by
Joe Pulizzi
and
Newt Barrett
Get
Content.
Get
Customers.
 
How to Turn Prospects into Customers with Content Marketing
Joe Pulizzi • Newt Barrett
Get
Content.
Get
Customers.
•The 3 reasons traditional marketing isn’t working.•Content marketing is the biggest industry you’ve never heard of.•What content marketing really is and why it is important.•Why using the B.E.S.T.strategy can be the litmus test for yourcontent marketing efforts.•Why you must think like a publisher today!•The 6 reasons why you can communicate with buyers directly.•The 11 biggest benefits of content marketing.•The 7 deadlysins of content marketing.•What MindJet,Best Buy and ThomasNet are doing to drive businessthrough the use of great content.•What content channels are available to launch content marketingefforts and when to choose the right one.
and muchmore…
What You Will Learn By Reading This eBook
2
 
How to Turn Prospects into Customers with Content Marketing
Joe Pulizzi • Newt Barrett
Get
Content.
Get
Customers.
If you answer
‘Yes’
to these questions,
this eBook is for You
•Are you disappointed with results from traditional marketing efforts?•Do you have difficulty proving a return on your marketing investment?•Are you spending a lot of money on your marketing and you’re not sure if it’s working?•Do your marketing materials talk more about you and not enough about your customer?•Do you fall asleep reading your marketing collateral?•Do your customers fall asleep reading your marketing collateral?•Do your sales people ignore your marketing materials?•Is your marketing plan built on hope rather than strategy?
‘Yes’answers mean that you need to design and deploy a content marketing strategy.
Why?
Buyer behavior has changed. Businesses must adapt today.
Buyers no longer buy the way they did ten, five and even two years ago.The sad truth is that most companies don’t realize this…yet.Changes in technology,distribution, and buyer behavior have shifted the landscape and created an opportunity forbusinesses to communicate directly with consumers. This eBook shares the reasons for this evolution. It detailshow you, as a marketing professional, can create content marketing programs that deliver genuine customer benefitsand a measurable return for your company.
First we need to understand why the tried and trueisn’t worth trying and isn’t true any longer.
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