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Unmatched One-Way Link Building: Contextual LinkBuilding
In modern internet marketing, the best and most profitable websitesare the ones that can consistently get good positions on search engineresult pages (SERP). You’ll have to make your site climb up the pagerankings to the first or second SERP if you want to sufficiently reachyour target market. Although one-way link building has been proven tobe very effective,contextual link buildingis the best (legal) way to getthose results.
One-Way Link Building: The Old Method
Link building became a popular technique for improving search engineoptimization (SEO) ever since it was found that Google’s PageRankalgorithm considered a site’s popularity based on the number of one-way or inbound links. This, however, was open for abuse; link buildingservices mushroomed, artificially pumping up websites using link farms– entire pages that contained just one-way links to other sites.Google soon amended PageRank to detect instances of suchunderhanded practices in internet marketing. Pretty soon, it wasn’t just the number of one-way links to a website that was beingconsidered, but also where those links were coming from. That’s wherecontextual link building comes in.
How Contextual Link Building Works
This modified technique involves a certain site that talks about a topicrelated to your own page, and then places a one-way link to your sitesomewhere in the text. Contextual link building is thus most oftendone in places like blogs, ezine pages and shopping sites. You wouldhave to make an agreement with one such site in order to have themcreate a relevant page and maintain a link to your site somewherewithin that page.
Contextual Link Building Works Better
You’ll most likely be better off using contextual link building instead of plain old one-way link building because it’s more ethical. It’s not just aquestion of morals or ethics, though; search engines tend to penalizeor even altogether ban sites that have been detected to use black hatSEO techniques like link farming.
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