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sustainable transportation

sustainable transportation

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Published by Shoaib Anis
in this article author focuses on the sustainable transportation critics and thier solutions.
in this article author focuses on the sustainable transportation critics and thier solutions.

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Categories:Types, Business/Law
Published by: Shoaib Anis on Dec 04, 2012
Copyright:Attribution Non-commercial


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20th annualtrends and issuesin logistics andtransportation study
Operating in the new normal
October 2011
About this report
This report is written annually by Dr. Karl Manrodt, Associate Professor of Logistics atGeorgia Southern University, and Dr. Mary Holcomb, Associate Professor of Logisticsat the University of Tennessee, Knoxville, with sponsorship and support in 2011 from
Ernst & Young LLP and Con-way, Inc. The report was rst issued in 1992 and has had
various sponsors over the last 20 years. This year’s report utilizes data gathered andresearch conducted by Dr. Manrodt and Dr. Holcomb with support from Ernst & Youngand Con-way. This data is gathered primarily through the use of an online survey tooland a sampling of in-person interviews. Results and analysis are based on data providedby over 760 domestic and global supply chain professionals via a survey distributedto subscribers of Logistics Management magazine. The study encompasses 14 namedindustry sectors and several minor sectors, with manufacturers making up the coregroup (37% of respondents).The content of the study is based upon the work of Dr. Manrodt and Dr. Holcomb, andthey are responsible for any errors or discrepancies in the data. The conclusions fromthat data were developed as a group with Dr. Manrodt, Dr. Holcomb, Ernst & Young andCon-way.Ernst & Young does not audit the data and the resulting data analysis or conclusions anddoes not provide an opinion or other assurance in relation to the data. This study is not
performed under professional standards relevant to the rm’s client service business.Only aggregate results are published and any specic company data is held in strictestcondence. Further details regarding scope are provided within the detail of the report.
A changing landscape
It’s the Wizard of Oz, just in reverse.That is how some are describing the new normal. In one of themany iconic scenes, Dorothy is seen living in shades of gray untilshe opens the door to Oz and steps into its Technicolor splendor. Inthe world of supply chain professionals, we are stepping back outof the sharp contrasts and into a more subtly shaded world, onewith less distinct landmarks to lead the way.
The world is becoming more complex.Planning cycles are shrinking ascompetitive pressures are forcingmanufacturers to introduce new productsquicker. Customer expectations haveforced operations to move from massproduction to masscustomization ofgoods and services.Once-agreed-uponbusiness assumptionsare being questionedand doubted. Globalvolatility is matchedwith domestic
uncertainty. Future
growth opportunitiesare hard to quantifyand visualize. Marketresearch data used to
set the strategic direction of a rm can be
ambiguous and subject to interpretation.The term “new normal” is being usedto describe this emerging businessenvironment. The new normal has alsocreated fundamental shifts in logisticsand transportation management. The
pressure to be more exible — the rsteffect of the new normal environment —
is the necessity of being able to adjust orrespond to change quickly. Volatility ofdemand, coupled with the unexpectedevents that occur on an ongoing basis
in supply chain ows,
compels companies
to be exible. The
companies that willprosper in the newlandscape will bethose that have thecapability to capitalizeon change when otherssimply cannot reactor alter their actions
fast enough. Flexibility
is the remedy whenuncertainty exists.
As we all know, however, exibility is
not enough to succeed in the currentenvironment. The pressure to be more
efcient — the second effect of the newenvironment — has never been greater,
and any potential investment must passadditional levels of scrutiny as credit is
 is essential.
 is vital.
 is imperative.
There is a movetoward moresophisticated toolsand techniques tomanage logisticsand transportationactivities.

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