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HOW TO BLOG: THE GOODS FROM BLOGALICIOUS 2012 - Tech.co

HOW TO BLOG: THE GOODS FROM BLOGALICIOUS 2012 - Tech.co

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Published by Lindsey C. Holmes
I attended the Blogalicious Conference the weekend before last. In addition to some phenomenal parties, much-needed spa dates, and one of the most supportive and posi- tive blogger ecosystems I’ve been part of in a while, we learned some solid takeaways on blogging strategy, blogging processes and procedures, and monetizing your blog/brand. Here are a few quick tips on how to blog in case you forgot.

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I attended the Blogalicious Conference the weekend before last. In addition to some phenomenal parties, much-needed spa dates, and one of the most supportive and posi- tive blogger ecosystems I’ve been part of in a while, we learned some solid takeaways on blogging strategy, blogging processes and procedures, and monetizing your blog/brand. Here are a few quick tips on how to blog in case you forgot.

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Published by: Lindsey C. Holmes on Dec 04, 2012
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HOW TO BLOG: THE GOODS FROM BLOGALICIOUS 2012
Lindsey C. HolmesOctober 11, 2012Tweet
1.Be Authentic
People are following YOU. According to bestselling authorHarriette Cole , you should never shape your blog to the message that you think people want to hear. They’ll goelsewhere. People follow YOUR blog to hear YOUR voice. No matter how “opinionat-ed” that voice can be.
2. Fact Check, Get Expert Opinions
If blogging can now be considered a form of journalism, why aren’t you treating your blog with the same standards as your journalistic counterparts? Simply Google, since if 
 
it’s on the Internet it must be true (not really). Or better yet, useThe Journalist’sToolbox , a site full of resources, sources, and expert listings for journalists.
3. Make it easy
If you don’t blog as often as you “should” or want to, try to remove the impediments.Are you using the right blogging tools? Are you always on the go? Blog through an appon your phone. This will also allow for spontaneity in your posts. Do you prefer to usethe computer, but your CMS system (WordPress, Joomla) is too difficult for you? Trysomething a little more plain text, likeDropboxor evenEvernote.
4. Diversify your content
People can get hung up on the essay-like blog post. Yes, that’s content, but so is a videoor a photo. Video and photos can often show the emotion that we can’t get from writtentext.
5. Monetize
“How many free t-shirts and water bottles can you work for?” This was a quotable fa-vorite from CNN’s Mario Armstrong as he rallied the group to realize the worth of theirinfluence and content. He gave us some more great tips on monetizing your blog/ brand:If one works for a t-shirt, we all do. Let’s stay strong. Here’s to abundant blogging!
The Top 7 #Startup Tweets of the Week People Discovery Engine Traackr Raises $1.5M Round
About the AuthorLindsey C. Holmes
Lindsey C. Holmes is the CEO/Lead Strategist of LCH Business SM & Tech, a digital

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