Forest Stewardship Council
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© 2011 Forest Stewardship Council, A.C. All rights reserved. No part of this work covered by the publisher’s copyrightmay be reproduced or copied in any form or by any means (graphic, electronic or mechanical, including photocopying,recording, recording taping, or information retrieval systems) without the written permission of the publisher.Photo on cover: FSC IC
FSC International Center GmbH • Charles-de-Gaulle-Strasse 5 • 53113 Bonn • Germany•T +49 (0) 228 367 66 0 • F +49 (0) 228 367 66 30 • fsc@fsc.org • www.fsc.org
Geschäftsführer |Director
: Andre de Freitas • Handelsregister |
Commercial register:
Bonn HRB15990
® F S C , A . C . a l l r i g h t s R e s e r v e d F S C - S E C R - 0 0 0 2
FSC
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Global Market Survey 2011
This year marks a landmark success for the FSC Global Market Survey. Nearlyone-quarter of all Forest Stewardship
Council certicate holders took part
1
, the
most comprehensive survey of certicate
holders to date.From small, family-owned furnitureretailers in Central America to the CEOsof multinational paper companies inEurope, respondents embody the full
spectrum of FSC certicate holders. They
also represent over a hundred countries
and speak fteen languages: an excellentreection of FSC’s diversity and global
reach.The Global Market Survey is a key tool for the Forest Stewardship Council. Carriedout annually, it helps us answer important
questions about our certicate holders,
such as why they chose to become FSC
certied, what certication means for
them, and what challenges and
opportunities certication will bring in the
coming years.The data that we gather helps us be more
responsive to certicate holders’ needs. Itgives us insights into specic countries
and sectors, long-term trends and newmarket developments.Most of all, it enables us to provide better support and improved services to
certicate holders, guidance on
compliance with new and currentregulations, and better information about
getting certied in the rst place. These
tools and many others are shaped by
certicate holders’ responses in the global
survey.Thank you to those who took part in the2011 FSC Global Market Survey. Thesuccess of the survey is directlyattributable to the participation of thethousands of small business owners,industry leaders, and forest managementprofessionals who gave up their valuabletime to share their feedback. Andre de FreitasFSC Director General
FSC engaged the external market research agency ZEM (Zentrum für Evaluation und Methoden) from theUniversity of Bonn, to conduct the survey.
2
1. 80% of all FSC certicate holders were asked to respond to the survey.
