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Chapter 2
Entrepreneurship:Successfully LaunchingNew Ventures, 2/e
Bruce R. Barringer R. Duane Ireland
 
Chapter Objectives
))1 of 2
1.Explain why it’s important to start a new firm whenits “window of opportunity” is open.2.Explain the difference between an opportunity andan idea.3.Describe the three general approaches entrepreneursuse to identify opportunities.4.Identify the four environmental trends that are mostinstrumental in creating business opportunities.5.List the personal characteristics that make some people better at recognizing business opportunitiesthan others.
 
Chapter Objectives
))2 of 2
1.Identify the five steps in the creative process.2.Describe the purpose of brainstorming and its useas an idea generator.3.Describe how to use surveys to generate new business ideas.4.Explain the purpose of maintaining an idea bank.5.Describe three steps for protecting ideas from beinglost or stolen.
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07 / 26 / 2010This doucment made it onto the Rising List!
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