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UNDERSTANDING ENTREPRENEURSHIP

UNDERSTANDING ENTREPRENEURSHIP

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Published by Hitesh Joshi
UNDERSTANDING ENTREPRENEURSHIP
UNDERSTANDING ENTREPRENEURSHIP

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Categories:Types, Research
Published by: Hitesh Joshi on Dec 05, 2012
Copyright:Attribution Non-commercial

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12/05/2012

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UNDERSTANDINGENTREPRENEURSHIP
By
RAJEEV ROY
 Associate Professor & NEN Faculty Leader 
XIMB
 
 © Rajeev Roy, XIMBEntrepreneurshipOxford University Press, 2008
UNDERSTANDINGENTREPRENEURSHIP
CHAPTER 1ENTREPRENEURSHIPBy
RAJEEV ROY
OXFORD UNIVERSITY PRESS 2008
 
 © Rajeev Roy, XIMBEntrepreneurshipOxford University Press, 2008
Chapter Objectives
To understand the evolution of the term
 –
 
‘entrepreneur’
 
To study the reasons for the current growth inentrepreneurship
To list various reasons driving a person tostarting a business
To explore the characteristics and skills of successful entrepreneurs
To classify different types of entrepreneurs
To look at the reasons for entrepreneurial failure

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