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bcg matrix

bcg matrix

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Published by Khairul Haizam
bcg matrix
bcg matrix

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Published by: Khairul Haizam on Dec 05, 2012
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TERM PAPER OFSTRATEGIC MANAGEMENTON“BCG MATRIX OF COCO-COLA”
SUBMITTED TO, SUBMITTED BY,MS. ANUMEHA JHA KARAN WADHERART1803A1610808494 (REG. NO.)
 
CONTENTS
I. COCO-COLA, INDIA
 
MISSION STATEMENT
 
VISSION STATEMENT
 
VALES
 
BELIEFS & DIVERSITY
II. CULTURE OF COCO-COLAIII. PRODUCT STRATEGYIV. PRODUCTLINE OF COCO-COLA , INDIAV. SWOT ANALYSIS OF COCO-COLAVI. BCG- MATRIX
 
BENEFITS
 
LIMITATIONS
 
BCG-MATRIX COMPONENTSVII. BCG-MATRIX OF PRODUCTLINE OF COCO-COLA ,INDIAVIII. BCG- PRODUCT LIFE CYCLEIX. REVIEW OF LITERATUREX. CONCLUSION
 
C OC O- C OL A , IND IA
Coca-cola Company, nourishing the global community with the world’s largestselling soft drink since 1886, returned to India in 1993 after a gap of 16years.HCCB serves in India some of the most recalled brands across the worldincluding names such as coca-cola, sprite, fanta, thums up, limca, maaza andkinley (packaged drinking water), minute maid pulpy orange.The business system of the company in India directly employs approximately6,000 people, and indirectly creates employment for many more. Coca-Cola Indiahas increased its market share from 57 percent in the carbonated soft drink (CDs)category in 2005 to 61 percent at the end of December 2006.Coca Cola was the first in the country to launch cans, plastic cap leak proof bottlesand full length delivery crates.Ranking: We own 4 of the world’s top 5 nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta.Company Associates: 90,500 worldwide (as of December 31, 2007)Operational Reach: 200+ countriesConsumer Servings (per day): 1.5 billion.
MISSI O N S T ATE M EN T

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