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Types of TV Commercials / Ads (Marketing)

Types of TV Commercials / Ads (Marketing)

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Published by muhammad
ASSIGNMENT # 1

TVCs (three types) and their rational of being them separate
Aviation Marketing
Submitted to

Mr. Sohail Raja
Submitted by

Muhammad Arslan Aslam BAM-9234 Semester 8th BS Aviation Management

College of Business and Management Sciences, Superior University, Lahore

Launching TVC
HONDA JET HA420

HONDA
The Power of Dreams
Honda Motor Co.’s long-deferred dream of growing wings is about to come true when it starts commercial production of its first commercial aircraft. Contemporary
ASSIGNMENT # 1

TVCs (three types) and their rational of being them separate
Aviation Marketing
Submitted to

Mr. Sohail Raja
Submitted by

Muhammad Arslan Aslam BAM-9234 Semester 8th BS Aviation Management

College of Business and Management Sciences, Superior University, Lahore

Launching TVC
HONDA JET HA420

HONDA
The Power of Dreams
Honda Motor Co.’s long-deferred dream of growing wings is about to come true when it starts commercial production of its first commercial aircraft. Contemporary

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Published by: muhammad on Dec 05, 2012
Copyright:Attribution Non-commercial

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12/05/2012

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ASSIGNMENT # 1
 
TVCs (three types) and their rationalof being them separate
Aviation Marketing
Submitted to
Mr. Sohail Raja
Submitted by
Muhammad Arslan AslamBAM-9234Semester 8
th
 BS Aviation Management 
College of Business and Management Sciences, Superior University, Lahore
 
 
Launching TVC
 
HONDA JET HA420
HONDA
 
The Power of Dreams
Honda Motor Co.’s long
-deferred dream of growing wings is about to come true when it startscommercial production of its first commercial aircraft. Contemporary start-ups were rooted inthe late 1990s, by Honda Aircraft Co. Six years passed between project launch in 1997 and firstflight of a proof of concept Honda jet on 3 December 2003. At that time, the companyofficially regarded the proof of concept as a research project. A production aircraft programwas launched three years later. Now, nearly eight years after first flight, the company is finallyapproaching entrance into certification testing, with first delivery scheduled in the thirdquarter of 2012.The attributes and the uniqueness of the HA420 are visible;
Honda’s small business jet has
theunusual feature of engines mounted on pylons atop the wing, the aircraft's unusually taperednose, bulbous cockpit windows and over-the-wing engine nacelles are signposts, suggestingdecades of research, analysis and testing of this combination of novel aerodynamic andpropulsion techniques. The five-passenger plane, dubbed Honda Jet, sells for $4.5 millioneach.
 
Rational
This is a launching ad of HONDAJET. in the ad, it had been shown that there was an era whenHonda company launches its first brand Honda 50 motorbike (light weighted 50-cubic-centimetre (3.1 cu in) motorcycle was conceived in 1956) and now the company has been ableto fly in the air with its new brand HA420 in air transportation industry; HONDA JET, so theHONDA company i
s saying, “We’ve always had wings, Now we are flying,
(Experimental Honda jet)
 
I chose this as launching ad because it has a true match that a company who is serving itscustomers since many years in automobile industry, now it is taking another major initiative inanother and separate industry; air transportation.
Corporate TVC
DHL-Train
DHL
We move the world
DHL
is the world's largest logistics company operating in all four corners of the globe. DHL is aworld market leader in sea and air mail.
Rational
I chose this corporate ad of DHL because this is giving an element of confidence to itscustomers and vendors. Actually in this ad, it has shown that DHL is much fast and reliablelogistics moving company for domestic mails and transfers. DHL is showing its values and goodwill through this ad for its employees, customers and stakeholders that feel pride to be a part of DHL team. In this
ad, DHL’s competitors like,
FedEx etc. are shown and DHL is taking less timethan them to transfer any mail at their destinations. This ad is creating a feeling of pride to its
users because it is said in this ad,”Competition bad for them (competitors), Great for you”.
 The main function of corporate advertising is to generate and enhance a sense of confidenceand appeal among vendors and consumers. Depending on the exact nature of the corporatemarketing approach, the advertising may also be developed with an eye of enhancing thereputation of the company among its peers in a community or within a given sector of themarketplace and DHL is also using same concept in this commercial.
Public Service TVC

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