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What To Check And Inquire Before Buying Full-ServiceSEO Packages
Getting full-serviceSEO packagesis no joke; with prices ranging from$150 to $1,500 per month, it’s a significant investment to make foryour website. The definition for ‘full-service SEO package,’ however,can vary as much as its price. Different SEO companies includedifferent services and guarantees in their respective packages. Thereare, however, certain SEO techniques that no Internet marketingpackage should go without.
Pre-Analysis: Planning for the Campaign
Although you could just get any set of services at random, packagesfrom real professional SEO companies usually include some pre-analysis. That group of services usually answers questions that arecritical to your SEO project such as
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How popular is your site? How popular could your site be?
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Who are your primary competitors? Do they have an advantagewith regard to SEO?
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Do you have marketing advantages that aren’t being maximized?
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Are your goals realistic? What’s necessary to achieve them? Howlong will that take?It might seem like answering these questions would merely be a minorquibble, but it will set the path that your project will take. Theseservices are very important if you’re serious about achieving a certaingoal with your site.
On-Site Analysis: Maximizing What’s There
Now, it’s possible that your site already has certain marketing contentthat you’re just not maximizing. You should ask for these servicesbecause they could turn that existing content into big assets for yourSEO project. This group of SEO services usually includes
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Creation of meta tags in your site’s HTML code
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Editing of robot.txt files for best search engine results
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Creation of XML sitemaps for better crawling by search spidersBecause these services require a high level of expertise, not all serviceproviders manage to provide them. The SEO package you eventuallyget, however, should include all these items to achieve maximum
 
impact.
Off-Site Marketing: The Meat of the Matter
Central to all SEO packages are the off-site marketing techniques,which form the core of most Internet marketing projects. That’sbecause these SEO strategies will address multiple areas of yourmarketing scheme. Off-site marketing often includes things like
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Writing a number of unique articles and then manuallysubmitting them to top article sites
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Submission of your site’s URL to various web directories, knownas manual directory submissions
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Contextual link building with the use of niche blogs or hub pages
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SEO Copywriting for improved search engine crawling andconversion
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Making some guest posts at popular blogs of your niche. It’dbrand your business and website while giving you qualitybacklinks.
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Advertising in related niche forums
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Link bait articles – These articles are written on hot conceptsrelated to your niche and industry. They’re usually picked up byvarious publishers and this helps you increase your linkpopularity.You’ll notice that the products in this group of services will interact not just with the search engines, but also directly with your market andsite visitors. Aside from explicitly looking for these same services, youshould also make sure to get them from a well-established, quality-conscious professional SEO company.
Updates and Support: The Invisible Factor
While this group can’t exactly be called SEO services, they’re just asimportant once your project begins. Regular updates and progressreports will help you gauge how well your project is going, if additionalcomponents are necessary or if certain things have already becomesuperfluous. Some of the questions you should ask SEO companies are
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How often will they update you, and through what means?
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How and when can you ask for additional support once theproject starts?
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Will the company give you reports, breakdowns and detailedanalyses of your project progress?
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