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Digital Possibilitiesfor Literature
A report for Arts Council England
by Mary Harrington & Chris Meade
if:book 
futureofthebook.org.uk
July 2008Report commissioned byArts Council England
 
2
Contents
1.Executive summary
6
1.1Brief and Methodology
6
1.2Introduction
6
1.3Web culture
6
1.4New Writing and the Web
7
1.5Born digital creative forms
7
1.6Reading & writing
7
1.7Live literature
8
1.8Publishing
8
1.9Technology
8
1.10Conclusion
9
2.Introduction
10
2.1Familiar objections
11
2.2Rapid change
11
3.Web Culture
12
3.1Introduction
12
3.2Key ideas for the literature sector
123.2.1The read/write Web3.2.2Community building strategies3.2.3Cultural loss leaders3.2.4Convergence and curation3.2.5Opportunities for literature
3.3. A short history of the network
133.3.1The network3.3.2The World Wide Web3.3.3The first bubble3.3.4Web 2.0 after the dot-com bust3.3.5Impacts of Web 2.03.3.6Ideas: the read/write Web3.3.7Where next?
4. New writing and the web
17
4.1Literary magazines online
174.1.1Overview4.1.2A first filter of quality4.1.3Technology4.1.4Print magazines online4.1.5. Case study: Pen Pusher
4.1.5.i21st-century literary endeavour4.1.5.iiUsing digital technologies to build community4.1.5.iiiAd-supported
4.2Online-only (ezines)
194.2.1Case study: Pulp.net and 3:AM
4.3Words are cheap
21
4.4Writers’ Communities
214.4.1Overview4.4.2Writing for publication
 
3
4.4.3User case study: Joe Dunthorne4.4.4Case study: YouWriteOn.com4.4.5Writing for fun
5.Born-digital creative forms
25
5.1A wide open field
25
5.2New media writing
255.2.1ARGs: net-native storytelling5.2.2Characteristics5.2.3Literature?5.2.4Money5.2.5Idea: widening ARG gameplay beyond marketing
5.3New platforms
265.3.1Challenging single authorship: wiki writing5.3.2Sociable writing: collaboration platforms5.3.3Bottom-up bestsellers: keitai fiction
5.4Open source creativity
285.4.1Challenging originality: fan fiction5.4.2“All rights reversed”: Jenny Everywhere5.4.3Creativity as conversation: remix culture
6. Reading and writing
30
6.1Overview
30
6.2Pioneers of reader development
30
6.3Book fan communities
30
6.4A new role for libraries
31
6.5Case study: The Reading Agency
326.5.1Balancing real-world and online work6.5.2New developments
6.6Case study: the New Writing Partnership
326.6.1Website Improvements6.6.2Wider plans
6.7Case study: Flax
336.7.1A showcase and stepping stone6.7.2Self-marketing resources for writers6.7.3Moving into other media
6.8Creative writers
346.8.1Case study: Kate Pullinger
6.8.1.iA foot in both camps6.8.1.iiA personal portal6.8.1.iiiChampioning the written word online
6.9Book blogs
36
6.10Case Study: ReadySteadyBook
366.10.1Ephemeral?6.10.2Predicted on friendship
7. Live Literature
38
7.1Overview
38
7.2Case study: Metaroar
397.2.1Simple beginnings7.2.2Canny7.2.3A community hub
7.3Case study: Bookslam
397.3.1A variety of digital promotion strategies7.3.2Hit count is not the full story7.3.3Quality content online?
7.4Case study: Hay on Wye Festival
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