p144 Data Mining

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A Paper Presentation on

- Information repository with knowledge discovery

Presented By:

PRAVEEN GANGULA SRIVASTHAV NANDANAVANAMIII/IV B.Tech (C.S.E), III/IV B.Tech (C.S.E),G.M.R.I.T., G.M.R.I.T.,RAJAM. RAJAM.E-mail:sairamanababu@yahoo.com nssagar@gmail.com

ABSTRACT

Organisations are today suffering from a malaise of data overflow.The developments in the transaction processing technology has given rise to a situationwhere the amount and rate of data capture is very high, but the processing of this datainto information that can be utilised for decision making, is not developing at the same pace Data Mining is the process of extracting valid, previously unknown,comprehensible, and actionable information from large databases and using it to makecrucial business decisions. Data Mining contains two models: predictive model anddescriptive model. It contains various tasks such as Classification, Regression, Timeseries analysis, prediction, clustering, summarization etc.The main aim of Data Mining is Knowledge Discovery in Databases(KDD). KDD is used to derive the patterns that are useful for Data Extraction. KDD process contains a mechanism that includes Selection, Preprocessing Transformation, andInterpretation. Data Mining basically depends on Classification and Clustering, which provides strength to the Data Mining. Data mining metrics are applied to measure theeffectiveness of functions using ROI (Return on investment).Data Mining contains the relative concepts such as OLTP systems,Fuzzy sets, and Web search engines etc.Data Mining can also be extended to WebMining, Spatial Mining, and Temporal Mining.

Our paper focuses on the need for information repositories anddiscovery of knowledge and thence the overview of, the so hyped, Data Mining.

INTRODUCTION:

One of the reasons behind maintaining any database is to enable the user to find interesting trends in the data. Data mining has been defined as "The nontrivialextraction of implicit, previously unknown, and potentially useful information fromdata". It uses machine learning, statistical and visualization techniques to discovery and present knowledge in a form which is easily comprehensible to humans.

DEFINITION: -

The process of extracting valid, previously unknown, comprehensibleand actionable information from large databases and using it to make crucial businessdecisions.

Why data mining?

Data mining got its start in what is now known as “customer relationshipmanagement” (CRM). It is widely recognized that companies of all sizes need to learn toemulate what small; service-oriented businesses have always done well – creating one-to-one relationships with their customers. In every industry, forward-looking companies aretrying to move towards the one-to-one ideal of understanding each customer individuallyand to use that understanding to make it easier for the customer to do business with themrather than with a competitor. These same companies are learning to look at the

lifetimevalue of each customer so they know which ones are worth investing money and effort tohold on to and which ones to let drop.As noted, a small business builds one-to-one relationships with itscustomers by noticing their needs, remembering their preferences, and learning from pastinteractions how to serve them better in the future. In large commercial enterprises, thefirst step - noticing what the customer does - has already largely been automated. On-linetransaction processing (OLTP) systems are everywhere, collecting data on seeminglyeverything. The customer-focused enterprise regards every record of an interaction with aclient or prospect as a learning opportunity. But, learning requires more than simplygathering data. In fact, many companies gather hundreds of gigabytes or terabytes of datafrom and about their customers without learning anything. Data is gathered because it isneeded for some operational purpose,

e.g.

inventory control or billing.

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kumar

reply02 / 25 / 2010